Google has updated their Google My Business guidelines specifically to clarify how a business should list their address for service-area businesses and virtual offices. The new section is in the expandable "address" section and titled "Service-area businesses."
The new guidelines clarifies who can use that feature:
Service-area businesses - businesses that serve customers at their locations - should have one page for the central office or location and designate a service area from that point. Service-area businesses can't list a "virtual" office unless that office is staffed during business hours.
Some businesses, like pizzerias that have both have restaurant seating and deliver pizza to customers, are hybrid service-area businesses. These businesses can show their storefront address and designate a service area in Google My Business. If you serve customers at your address and want to set a service area, your business location should be staffed by your team and able to receive customers during its stated hours.
Google will determine how best to display your business address based on your business information as well as information from other sources. Learn more about service-area businesses.
Marissa from the Google My Business team said in a Google My Business Help thread "we were able to get those clarifications added in the help center article with our guidelines."
Forum discussion at Google My Business Help.
Yahoo’s splitting into 2 companiesBack in July, Verizon agreed to buy Yahoo for $4.8B, and despite Yahoo’s multiple hacks in the following months almost derailing the deal, both parties are officially moving forward.
How do we know this? Because we bugged their phone lines and made an intern set up camp in the ceiling rafters. Just kidding… a filing with the SEC released yesterday pretty much laid out the whole transaction.
So, here’s the deal…
Verizon is essentially splitting Yahoo into 2 companies.
It will buy the Yahoo we all know and don’t really love (aka. its search engine, blogs, and homepage) and the remaining portion, which is basically a pile of stock (15% stake in Alibaba, 35.5% stake in Yahoo Japan) will be turned into a holding company.
And, apparently they’re naming this company Altaba… because why wouldn’t you want to sound like a bizarre celebrity religion, right?!
As for the fate of CEO Marissa Mayer… 5 of Yahoo’s board members will remain at Altaba, but the rest of them, including Mayer, will step down.
However, that doesn’t mean she’s out of the picture. In fact, there’s a good chance she’ll head to Verizon to help with the transition (and maybe stay long-term).
So yeah, don’t get fooled by the clickbaity “Yahoo’s changing its name to Altaba!” and “5 Reasons Why Marissa Mayer Got Fired” crap you might see today. That’s not what’s happening.
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
Digital advertising is the tactic of leveraging the internet and its properties to deliver promotional ads to consumers on various channels.
Like it’s predecessor—traditional advertising—a digital ad can help tell the story of your brand. Unlike
traditional advertising, digital advertising is more universal and flexible, enabling you to tell your brand story on the channels that your buyers frequent—through text, images, video, and more.
Digital advertising has evolved considerably since the first clickable ad hit the internet in 1994. Today,
instead of advertising creating noise that distracts from the content your buyers want to read, digital
advertising can be part of an ongoing conversation that your brand has with its customers.
Digital ads are everywhere. They can be seen on the websites your buyer visits, on her mobile phone,
on social media channels, and on her smart watch. Because DEFINING DIGITAL ADVERTISING. Advertising proliferates across so many channels, including very personal channels, you need to be
more cognizant than ever before about providing useful, engaging content. Luckily, due to behavioral
targeting technologies and platforms like marketing automation, these continuous conversations are
possible. And by leveraging these technologies at scale, you can nurture your buyers in a very
personalized way until they are ready to become customers.
As marketers, we may feel like we have come a long way with digital advertising, but we are still in the early stages. With digital advertising continuing to gain momentum, it is more vital than ever before to make it an integral part of your holistic marketing mix.
Need help putting all of these mediums together? Give us a call at 888-374-0555 to begin discussing your digital marketing and digital advertising strategy
Do you know if your customers getting angry at your website? Have you heard if your website is not responsively designed, aka mobile ready, that you may not be appearing in Google searches when a mobile consumer is looking for your business type?
Have you been charged with finding the right website designer or company?
If you are looking for a responsive website designer in Columbus or through-out the US, you have come to the right place. We have been developing websites and getting websites ranked on Page 1 of Google for over a decade now. We have the know-how and understanding it takes to create a website for just about any business type.
So what do you look for when deciding on a web designer in Columbus? Well, the first thing to look for is the resources that are available to your designer. Do they understand hosting? Do they understand domains and DNS configurations. DO they offer their own website design system (CMS) or do they only work within 1 platform. Are they able to offer you alternatives to WordPress? In some cases, WordPress is an overkill, and by having a small business, with no real knowledge of websites or editing them, than a Wordpress website might be to elaborate for you. That is okay- if you have another solution.
At Baytech Companies we will listen to your website design needs. we will help you understand what is available to you and why you should steer towards one web design platform or another. We will help you by showing you real live examples of our website design work, and we will help you to get a clear understanding of what a successful website design entails.
Most people see the ads on TV for $1 websites. This is a dangerous thing, because while technically yes, anyone can design some form of web page for a dollar, but having a website that provides an enjoyable engagement to not only PC users, but for mobile users alike, is a challenge and is not an easy task to perform. Not having the proper website strategy can make or break your business in 2016. Sorry, that's the truth and its a bitter pill to swallow when you are losing money, and you do not know why. It is even harder to swallow when you have read this( as you are now) and you still did not heed the advice to hire a professional web designer for your business.
We have created over 700 website and apps today, so we have the know how to provide you, and more importantly, your prospect and/or customer with the ability to easily connect with you and/or buy from you with as little as problems or interference as possible. Every step of the way, we will listen to your needs, and provide you the absolute best website we can provide for you. We always go over and above our last website, and we always want our next website to be the absolute very best one we ever do. The only question is left now is... Will it be you?
Give us a call at 614-610-9367 or 888-374-0555 to discuss your next website design project with Baytech Companies.
If you are looking for a website designer in Columbus or any other area of the country, we have the knowledge and skillset to get the job done. We offer free consultations and will listen to your needs and provide you with the website you can be proud of and make money with. 888-374-0555
You run your own company. You have, by your hard work, ingenuity, and a little luck have placed your business into the full-time legitimate world and are a full-time business. Now is the time to expand, but can you afford another full time marketing person? How do you grow and get new customers without that person?
This is where a company like Baytech can help you. We are experts at digital marketing and as a full-time digital marketing agency, we have the expertise and tools to get the job done. You have heard all of those acronyms and statements like...
These are all the things a digital marketing agency in Columbus can do for you. We are experts at making your phones ring and getting new prospects to opt-in to your messages.
What if we stated that we are generally 1/4 or less of a cost of 1 marketing employee each month? Interested? Now it it your turn to help your business by calling us at 888-374-0555 or 614-610-9367 and begin a discussion with us about YOUR goals and how we can help you attain them.
We are ready for you...are you ready to grow your business??
Inertia kills. In your personal life lack of motion leads to health issues… in your business life lack of motion causes similar issues.
Business owners who say they did the same amount of business this year as last stood still. The reality is they went backwards because some of their competitors added revenue and moved past them.
Movement is healthy.
Business trying new things, buying new equipment, opening new offices or hiring additional salespeople are all examples of business movement. Most important… you cannot expect to grow market share, add profits or expand by sitting still.
As a leader you need to move so that your staff employees can follow. If you sit still they will as well.
As a salesperson you must always be striving for more. Sitting still will doom you to failure.
As a business owner you must always be looking for better ways to do things, studying your competition and be seeking new/better ways to deliver services or products.
Movement keeps you energized and alert, keeps you focused and engaged.
For the record a 5 hour energy drink does not replace movement. Tired, find yourself disengaged or unable to focus?
• Take a walk
• Hit the gym
• Go for a bike ride
• Throw a ball with the kids
• Play with the dog
• Do yoga
• Shoot basketball
Not only is it good for your health but movement is good for your business. It makes you sharper, more engaged and gives you better focus. Need a new idea? Struggling with an issue? Have problems with another employee?
Move and you might be surprised by how you feel and how good your business looks…
Written and Published by:
Tim Moore President / Business Coach at Moore Consulting
Small businesses have struggled to effectively leverage social media
by Andrew C. Belton
Social media is among a variety of tasks that business owners would do well to outsource. The role that social media has played in business has changed significantly in a relatively short period of time. Small businesses have struggled to effectively leverage social media and take advantage of it as an interactive and cost-effective marketing communication tool. As a Digital Marketing Agency we help small businesses to leverage social media marketing to build brand credibility, promote awareness, nurture professional relationships, provide value and promote consistency. Social media marketing requires a fair amount of time and skill, so how should business owners approach it?
As a business owner do you have the time and knowledge to manage your company’s social media accounts? Do you have a team member or intern to handle it? Or will you outsource the task? Let’s consider 4 reasons why social media should be outsourced.
The goal of social media marketing is to drive web traffic. Whether it be to build an email list, prompt visitors to contact you or drive sales, it can all be accomplished by driving traffic to your website. The most efficient (unpaid) way to drive web traffic is to create valuable content. By doing so, it will help you to build brand loyalty and gain social shares which can boost your SEO (search engine optimization) results. Content production is a huge need in the digital marketing industry. Creating content can become extremely time consuming and as a busy entrepreneur, it certainly isn’t atop your to-do list. Fortunately many social media marketing companies produce content for their clients or have partners that can do so.
Hiring an employee can be very expensive. The hiring process, onboarding, training, healthcare, benefits and tax costs can add up. Even though a dedicated social media manager may be ideal for your
How large business is losing its grip on SEO Results
It's true that all technology is a moving target ... and there are no absolutes.
But, as Google® algorithm updates continue to refine location based and local search results it is imperative that your small business make its mark in Local SEO. If you don't, your neighboring competitors are sure to do so. Here are some reasons why Search and Local Search are moving to providing small business the benefits that national and international companies have enjoyed for years.
1. As stated before Google® continues to improve its algorithms to return better local results for a user's search query. Most searches are done on a mobile device today and this trend isn't slowing down. Given that most of these mobile searches also include the user's location (by default), tighter, more refined geographic-based results are being delivered. This without the user having to structure their query to include qualifiers like "near me", "nearby" and "in City Name".
The rise of social media has made it easier than ever for customers to share positive experiences about your business with others. It’s also made it easier than ever for them to express dissatisfaction.
As all too many business owners know, two big platforms—Facebook and Yelp—make it extremely easy for customers to leave business reviews, good and bad. In most cases, reviews stay on your page forever. It’s not surprising that many business owners stress out at the prospect of receiving a bad review.
Although every situation is different and will accordingly require a personal touch from whomever at your company is charged with responding to reviews, there are a few steps everyone should take in dealing with negative reviews on social media:
Ask yourself: Is what the reviewer described a legitimate issue? Read the review closely and use your critical thinking skills to try and determine whether the customer was just having a bad day, or if there’s a legitimate issue at hand.
Chrome Users can add
"RSS Subscription Extension (by Google)"