Yahoo’s splitting into 2 companiesBack in July, Verizon agreed to buy Yahoo for $4.8B, and despite Yahoo’s multiple hacks in the following months almost derailing the deal, both parties are officially moving forward.
How do we know this? Because we bugged their phone lines and made an intern set up camp in the ceiling rafters. Just kidding… a filing with the SEC released yesterday pretty much laid out the whole transaction.
So, here’s the deal…
Verizon is essentially splitting Yahoo into 2 companies.
It will buy the Yahoo we all know and don’t really love (aka. its search engine, blogs, and homepage) and the remaining portion, which is basically a pile of stock (15% stake in Alibaba, 35.5% stake in Yahoo Japan) will be turned into a holding company.
And, apparently they’re naming this company Altaba… because why wouldn’t you want to sound like a bizarre celebrity religion, right?!
As for the fate of CEO Marissa Mayer… 5 of Yahoo’s board members will remain at Altaba, but the rest of them, including Mayer, will step down.
However, that doesn’t mean she’s out of the picture. In fact, there’s a good chance she’ll head to Verizon to help with the transition (and maybe stay long-term).
So yeah, don’t get fooled by the clickbaity “Yahoo’s changing its name to Altaba!” and “5 Reasons Why Marissa Mayer Got Fired” crap you might see today. That’s not what’s happening.
James Beck, Managing Partner
Baytech Companies is a digital marketing agency and has been designing great looking and profitable websites for over a decade and and we know HOW to make your business money using effective digital marketing solutions.
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