Want to power up your business’s sales? Smart marketing is more important than ever these days. To boost your brand, try these 10 marketing tips.
Social media marketing is more important than ever for a business. Follow these tips for finding the right social marketing service.
Studies have shown that over half of all shoppers are turning to the internet to research products or services before buying.
Over 80 percent of shoppers trust the recommendations of a friend over those of an expert or the claims of a company itself. Social media has become the most common place for people to get those recommendations as well as learn about other people's interests and opinions. As a result, it's important for businesses to create and maintain an active online presence.
Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success. According to SEC filing, for the first time, Facebook’s U.S. ad revenue will be larger than the biggest traditional media companies trailing only behind Google.
Updated July 6, 2017
Worldwide, there are over 1.94 billion monthly active Facebook users for March 2017 (Facebook MAUs) which is an 18 percent increase year over year. (Source: Facebook 5/3/17)
1) Please introduce yourself and where you work.
My name is Jim Beck, Founder and Managing Partner at Baytech Companies, LLC.
2) How do you think SEO has changed over the last 10 years?
From a vendor side, SEO has changed in last decade in that there are now more of everything, so providing a solution that allows a single vendor solution as we have, to handle multiple services, is now a sound move. Before, it seemed like everyone was doing 1 or 2 things, and now as we have seen, you MUST have more tools available in order to make the search engines happy with your site and to rank it.
We have created a method that allows for the business owner to become the expert through strong messaging and branding. However, if you do not feed the engines with unique, quality and congruent information, you will not achieve the results you are looking for. That is WAY different than buying linkbacks and positioning meta tags throughout the web pages. These are still important, but content has now overtaken in terms of ranking importance.
From the business owner side, there are a lot of moving parts and not paying enough attention to SEO can be detrimental to your growth. SEO really is all about WHO is finding your website and WHY - organically. The rest are technical details, so knowing at least the basics will allow you to either begin to learn on your own, or learn how to hire a good company who will do what they say, help your website be found on relevant terms, and become an asset to your organization.
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E-mail is still a significantly more effective way to acquire customers than social media.
E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. That’s because 91 percent of all US consumers still use e-mail daily,1 and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.
Visit Baytech Companies or call us @ 888-374-0555.
Baytech Provides Effective PPC Mgmt!
Baytech Companies provides Pay-Per-Click (PPC) management services along with landing page design to help clients generate new leads, reach their goals and grow their business.
If you are ready to make the Internet work for your business give us a call at Baytech Companies 888-374-0555!
Google has updated their Google My Business guidelines specifically to clarify how a business should list their address for service-area businesses and virtual offices. The new section is in the expandable "address" section and titled "Service-area businesses."
The new guidelines clarifies who can use that feature:
Service-area businesses - businesses that serve customers at their locations - should have one page for the central office or location and designate a service area from that point. Service-area businesses can't list a "virtual" office unless that office is staffed during business hours.
Some businesses, like pizzerias that have both have restaurant seating and deliver pizza to customers, are hybrid service-area businesses. These businesses can show their storefront address and designate a service area in Google My Business. If you serve customers at your address and want to set a service area, your business location should be staffed by your team and able to receive customers during its stated hours.
Google will determine how best to display your business address based on your business information as well as information from other sources. Learn more about service-area businesses.
Marissa from the Google My Business team said in a Google My Business Help thread "we were able to get those clarifications added in the help center article with our guidelines."
Forum discussion at Google My Business Help.
Yahoo’s splitting into 2 companiesBack in July, Verizon agreed to buy Yahoo for $4.8B, and despite Yahoo’s multiple hacks in the following months almost derailing the deal, both parties are officially moving forward.
How do we know this? Because we bugged their phone lines and made an intern set up camp in the ceiling rafters. Just kidding… a filing with the SEC released yesterday pretty much laid out the whole transaction.
So, here’s the deal…
Verizon is essentially splitting Yahoo into 2 companies.
It will buy the Yahoo we all know and don’t really love (aka. its search engine, blogs, and homepage) and the remaining portion, which is basically a pile of stock (15% stake in Alibaba, 35.5% stake in Yahoo Japan) will be turned into a holding company.
And, apparently they’re naming this company Altaba… because why wouldn’t you want to sound like a bizarre celebrity religion, right?!
As for the fate of CEO Marissa Mayer… 5 of Yahoo’s board members will remain at Altaba, but the rest of them, including Mayer, will step down.
However, that doesn’t mean she’s out of the picture. In fact, there’s a good chance she’ll head to Verizon to help with the transition (and maybe stay long-term).
So yeah, don’t get fooled by the clickbaity “Yahoo’s changing its name to Altaba!” and “5 Reasons Why Marissa Mayer Got Fired” crap you might see today. That’s not what’s happening.
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
Digital advertising is the tactic of leveraging the internet and its properties to deliver promotional ads to consumers on various channels.
Like it’s predecessor—traditional advertising—a digital ad can help tell the story of your brand. Unlike
traditional advertising, digital advertising is more universal and flexible, enabling you to tell your brand story on the channels that your buyers frequent—through text, images, video, and more.
Digital advertising has evolved considerably since the first clickable ad hit the internet in 1994. Today,
instead of advertising creating noise that distracts from the content your buyers want to read, digital
advertising can be part of an ongoing conversation that your brand has with its customers.
Digital ads are everywhere. They can be seen on the websites your buyer visits, on her mobile phone,
on social media channels, and on her smart watch. Because DEFINING DIGITAL ADVERTISING. Advertising proliferates across so many channels, including very personal channels, you need to be
more cognizant than ever before about providing useful, engaging content. Luckily, due to behavioral
targeting technologies and platforms like marketing automation, these continuous conversations are
possible. And by leveraging these technologies at scale, you can nurture your buyers in a very
personalized way until they are ready to become customers.
As marketers, we may feel like we have come a long way with digital advertising, but we are still in the early stages. With digital advertising continuing to gain momentum, it is more vital than ever before to make it an integral part of your holistic marketing mix.
Need help putting all of these mediums together? Give us a call at 888-374-0555 to begin discussing your digital marketing and digital advertising strategy