When it comes to quickly getting your message across, a picture really is worth a thousand words. The rise of social networks that focus on images—such as Instagram and Pinterest present plenty of visual marketing opportunities to savvy businesses. There are opportunities on Facebook and Twitter, as well. Often, the best way to engage your Facebook network is to post a photo that your friends will comment on. Businesses should operate the same way.
1 Which visual medium is right for my brand?
It's important to understand the differences between the various visual social networks out there. There's no better way to figure out which is the best choice for your brand than to spend some time on Pinterest, Instagram, Tumblr, etc. This will allow you to see what each network has to offer and help you decide which networks not to join, which is just as important. Are you a jet-setting business consultant? Tumblr or Instagram might be a better way to post both your whereabouts and day-to-day observations. If you operate a retail business or brick-and-mortar establishment, Pinterest may be more your style.
2 What does my brand offer visually?
Before you come to the conclusion that your brand doesn't have anything to offer visually, think outside of the box. Even if you're not a fashion boutique, art gallery, interior decorator, or wedding planner, your brand can still have a meaningful presence on networks like Pinterest, Instagram, and Tumblr. Just like other social networks, these give you a chance to develop your brand's personality, so be creative and have fun! Take a look at this article on unlikely industries that have leveraged Pinterest for some ideas and inspiration.
3 What about infographics?
Infographics convey information in a visually stimulating way, allowing you to give more meaning to the data you are sharing. They're a great tool for increasing your brand's reach on social media. By finding, tweeting, and posting relevant infographics to your company's Facebook page, you can draw more visitors and comments.
If you have the time and the talent, creating an infographic is another option – and one that can win you some serious credibility in the thought leadership department. Some tips to keep in mind: make sure the data you're sharing is timely and relevant, and try to tie it into a bigger trend.
Images and visual brand strategy are just another piece of your big picture marketing strategy. Make sure any images associated with your brand relate back to your overall marketing goals. That said, don't be afraid to have fun! The more compelling your photos, images, or graphics, the more likely they are to bring you more site visitors, and as a result, more business.
To Your Business Success!
Baytech Companies has chosen a new mobile shopping cart to tie into the website design and mobile marketing solutions
The last 5 years phones have evolved and are now much faster. In fact these are not only phones, these are full-featured internet communication devices that have the same capabilities and performance as computers. So users now expect the same level of functionality from mobile sites as from desktop sites — and sometimes they expect more. They want additional functionality based on geo-location data and multi-touch. And they hate when a site redirects them to a limited mobile version. They expect a great browsing experience regardless of what device they use — PC, laptop, tablet, smartphone, mini-tablet, or TV.
Thus we are happy to announce the next generation of mobile experience and responsive web design. Now your online store can dynamically adapt to a customer’s device (smartphone, tablet, phablet, game console, laptop or Smart TV – it doesn’t matter which one) while still keeping the same buying experience. All the features available for desktop users will be also available for mobile users, yet the look will be adapted to make them more convenient for a specific device and screen size. The store uses a unique automated process to decide how it should display on a particular device (keeping in mind its screen width and available features) to make sure customers will get the optimal shopping experience. The awesome part for you is that no additional effort is required — it is the same widget and the same integration code.Check out the quick live demo here: www.lipolightcolumbus.com/shop Just open it and try to browse demo products and categories.
Why it is cool for you and how to use it
Creating a great website experience for customers across all devices helps merchants generate more engagement and increase conversions. Some stores saw 42% revenue growth on all devices and 377.6% revenue growth on iPhone!
In order to get the full benefit of this great feature, please make sure that your website has Ecwid installed. Today almost every platform has numerous different responsive or adaptive themes available.
What about old phones?
Reports say that about 50%+ of mobile phone owners in the world have a smartphone, but the remaining 50% of mobile phone owners still use so called “feature-phones” — a huge market share, that should be served too.
So we now offer a unique and affordable solution which provides a mobile experience for every mobile device: full-feature responsive design for modern devices and a separate simplified mobile catalog for feature-phones.
To sum it up
Baytech Companies can design any company a responsive website and implement a mobile shopping experience for just about any business. Our responsively designed website and shopping carts look perfect on any device from smartphones to desktop computers or even on smart TVs.
We can also tie it into a text loyalty program and useful web collection forms to provide any company the most useful mobile shopping experience and data collection system available.
Want a FREE CONSULTATION? Call 888-374-0555 or email
Baytech Companies, LLC is a digital marketing agency and has been designing great looking, mobile friendly and profitable websites for over a decade. We also help our clients by developing new leads and business each and every day.
We know HOW to make your business more money using effective digital marketing solutions.
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