Today, digital marketing is a major component of any successful marketing campaign. Consumers and businesses spend an enormous amount of time online, so it's important to have a marketing plan to connect with them in this arena. So with numerous digital marketing tools available, how do you choose the most effective ones for your business? No matter what type of business you have, the marketing tools below will be extremely beneficial to your company.
Message Match Your Domain Name
The number one rule of opening a brick-and-mortar business is "location, location, location," and your website is no different. Experts agree that an easy-to-remember domain name is critical for the success of your online presence. Just like the outside of a traditional business, your domain name is the first thing customers will see. A name that is not precise, or does not relate, can make a bad first impression and turn customers away. A concise domain name with specific keywords is also critical for search engine optimization (SEO) and brand-name recognition. Your domain name should also be easy to read, type, and pronounce. It is important to avoid hyphens and numbers. When creating your name, think long-term because your name will define your company for the present and future.
Choose the Right Hosting Platform
Choosing the right hosting platform can make or break your business. WordPress, Squarespace, Wix, and Shopify are all easy to use and require no special skills to start and manage your site. You simply register for an account, and the technical skills are handles for you. Wix is considered the best website builder, but its vast selection can be overwhelming. Also, your website theme can't be changed once you publish it. Squarespace is ideal for creative businesses and has beautiful templates. The drawbacks are the platform can be difficult to use at first and the plans can be expensive. WordPress has unlimited customization and access to a wide variety of third-party plug-ins. The cons are that coding skills are required and you have to set up your own web hosting. Shopify is considered the top e-commerce platform and allows multi-channel selling on social media sites such as Facebook and Instagram. The drawbacks are that monthly fees can be expensive with apps, and transaction fees are charged for alternative payment methods. While doing it yourself can save you money, it can be very time consuming and requires coding knowledge. A professional designer will simplify the website-building process.
Content is King
It is important to remember that quality content always starts with the reader. Your goal is to add content to your site that will benefit your customers and your company. The key is to keep their attention and keep them coming back for more. When delivering content, Google evaluates expertise, authoritativeness, trustworthiness, or E-A-T. Simply stuffing your content with keywords in hopes of high rankings can do more harm than good. You can get ideas for content based on your industry, customer feedback, by monitoring customer behavior or doing research. Ideas include checklists, how-to articles, buying guides, and listicles. Your most important attention-grabbing content should be placed at the top of your page (above the fold) to ensure that customers will read it and hopefully scroll down for more.
Starting a social media marketing plan can be overwhelming for a small business, but it is a crucial tool for businesses of all sizes. The majority of people use social media, and it's one of the best ways to connect with current and potential customers. Before you jump into social media marketing, it is important to have a plan and to define your audience. Two of the best ways to attract customers through social media is by paid advertisements and quality content.
Keyword research is very important in any search marketing campaign. Monitoring and adding keywords to your content has numerous benefits, including driving more traffic to your website and giving you a better understanding of marketing conditions. Basic keyword research involves checking out the competition and using keyword research tools. Many of these are inexpensive or free.
Remarketing involves advertising to people you have established connections with. This could be people from your social media sites, email database, or visitors to your website. This is a great way to gain new customers.
When you ask people to sign up for things such as newsletters or bulletins, it is important to thank them immediately to show them that they are valued. It can also help build a trusting relationship, which can lead to new customers.
The digital marketing tools above are critical to the success of businesses of all sizes. They will help improve branding, drive more traffic to your site, and build relationships with your customers.
Good SEO Begets Good SEO
Getting started with SEO can be slow, but good SEO eventually creates a cycle that reinforces itself. When your website rank improves, more visitors will find your pages in search results. With more visitors arriving at and staying on your pages, you will rank higher. With high rank and wider exposure to your high-value content, more sites will link to your pages. This increases your domain authority and credibility, which further improves your website rank. And so on.
SEO Bolsters Your Business Reputation
Getting to the first page can give you a sense of accomplishment (and maybe even power), but it does more than that. Potential customers trust companies that rank high in Google searches. If a customer can’t find a business on the first page of Google, they usually think there is something wrong with the business. SEO boosts your ranking in search engines, as well as your reputation as a credible source, keeping you at the forefront of the minds of your target audience.
SEO Makes Other Businesses Take Notice
Customers aren’t the only ones who notice when you rank on the first page in Google searches. Other businesses do too. If your content is good enough, you just might get backlinks to your pages from other complementary businesses—furthering your exposure and increasing your brand awareness.
It’s easy to get referrals from customers who already know about your business. But there’s something better than that: referrals from other businesses who have customers of their own! The bigger the referrer, the bigger the buzz about your business!
SEO Rewards Hard Work
You put a lot of work into your small business, especially in producing content. Get that content out there and amplifying your marketing efforts through SEO! The better your SEO, the more traffic to your website and the more data you have to show for your hard work. It’s rewarding to see how your optimization efforts are working.
SEO Equips You for Further Improvement
The more of your target audience you can get to your website, the more meaningful data you will have to work with. Key insights (such as which pages get the most visits, which calls to action are most effective, which landing pages convert highest, and the demographics of your visitors) will inform your content strategy moving forward and help you to refine your marketing efforts down to only those that are worth your time. SEO helps drive visitors to your website that will help you to continuously improve.
Considering SEO Help For Your Small Business?
SEO leads to sustained results and is incredibly rewarding, but it is one of those jobs that need to be done right. It can be difficult, as a small business owner, to find the time to put these tactics into place, let alone figure out what those tactics are to begin with. In this case, it may be best to get professional help to ensure you reap all of the benefits SEO has to offer. In this section, we’re going to teach you how to find, vet, and hire a professional SEO service provider for your small business.
Benefits of Professional SEO Help
As the world of online business continues to grow, so too will the competitive landscape, making SEO more important than ever. Below, we’ve outlined some of the top benefits professional SEO services can provide, particularly to small business owners.
1. Save Time
Because SEO is so in-depth and in a constant state of change, it can quickly become a second full-time job, which you simply don’t have time for. This is where professional SEO services come into the picture. By hiring an SEO service provider, you no longer have to worry about reading article after article covering Google’s most recent update. That means you have more time to focus on the crucial aspects of your business that keep everything moving smoothly.
2. Fast-Track Better Results
Just because you think your website is perfect in every way doesn’t mean that’s the case. Hiring a professional SEO service provider will provide you with an objective second set of eyes that can quickly identify what you’re doing right and what you’re doing wrong. Rather than having to learn to the hard way all by yourself over the course of months or years, SEO service providers can identify and correct problems quickly.
Once your website has been cleaned up and all critical issues corrected, the results should begin speaking for themselves.
3. Tools & Knowledge
Professional SEO service providers are equipped with expert-level knowledge and cutting-edge tools. Together, these give SEO professionals a unique edge when analyzing your website for various factors that affect your overall ranking ability. On the other hand, if you decided to take this on all by yourself, you would not only have to purchase each of the tools and service subscriptions, but you’d also have to learn how to get the most out of each.
Save yourself the headache and time by letting an SEO professional do all of this for you.
While they will do the legwork for you, a good SEO service provider will keep you informed. You will gain knowledge and perhaps even obtain tools to carry out SEO practices on your own and make informed decisions in the future.
What to Look For in an SEO Service Provider
When starting your search for the perfect SEO agency, it can be overwhelming. To help you navigate the hundreds of companies that all claim to be the “best”, we’ve compiled a short list of key considerations.
1. Don’t Always Trust the #1 Ranked Agency
Sure, you could make the argument that they must really know what they’re doing since they made it to the first spot, but in doing so, you also run the risk of passing over the true top performers. Professional SEO service providers that are genuinely awesome at what they do don’t need to spend time ranking for highly competitive keywords. The bulk of their business comes from referrals and they’re always in high demand, regardless of where they rank in search engines.
2. Let Reviews & References do the Talking
Companies that like to brag about their SEO skills and the “secret sauce” without having reviews and references to back it up should be avoided. Top performing SEO agencies will have a laundry list of testimonials, detailed reviews, and references that are happy to share their experience. These are the companies you want to be adding to your shortlist.
3. See if They Specialize in Anything
As attractive as it may seem to go with the company that does it all, you’ll find your money is best spent on an agency that specializes in a particular industry or service. Trying to be the best at everything SEO related is a tall order that very few can deliver on. Really dig into the service providers your considering and see if they have the expertise that applies directly to your industry or problem areas.
Baytech Companies is a digital marketing agency and has been designing great looking mobile friendly and profitable websites and developing new leads and business for our clients for over a decade.
We know HOW to make your business money using effective digital marketing solutions.
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