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Brand Identity Design - Oh so you’ve finally decided to quit your permanent job and start your own venture?
 
That’s exciting news. Now that you want to focus all your energy into your startup, let’s make one thing clear. The success of your startup depends on your brand identity design. It can either make or break your company.
 
Therefore, it is important that before even diving into the process of launching your business, you should carry out in-depth market research on how to design the perfect logo for your company.
 
Mind you, a good Brand Identity Design defines your business niche, and it lets the audience know about the nature and mission of your business. So, it’s worth your time to pay attention to the tips below by professional graphic designers.
 
Let's swoop in folks!
1.    Study your brand thoroughly  You might think your job is done after you hire a professional logo designer, unfortunately, that's just the beginning of a crazy ride. So hop on, grip tightly, oh not to the designer, but your business brand.
 
First off study your business mission statement. Understand what is the message that you want to give out to the world. Remember, customers will only feel attracted to a company that is vocal about their purpose and gives out a clear sign of professionalism.
 
You can do this through taglines, pictures/videos, the spectrum of colors that define your company, recognizable logo design, and appropriate brand voice.
 
For example, Nike, a leading sports brand’s mission statement is to encourage their target audience to take risks. Thus, their logo a swoosh aka checkmark with the tagline that says, “ Just do it”, make sense to their audience.
 
So make sure your logo design clearly represents your mission statement.
 
Your task doesn’t end there. You also have to look out for your brand's personality. For example, some brands exude bold and sizzling personas, their logos often reflect shades of reds and oranges mainly because that’s what these colors psychologically communicate. Whereas, other brand personas are gentle and soothing in nature, wear light and pastel colors, such as spa or massage salon logo designs. 
 
2. Focus on Your Niche  A brand cannot function without defining their niche. You can’t be jack of all cards. You must have a target audience, or else you’ll lose focus in a few months of launching the venture.
 
Sounds absurd but that’s reality for you.
 
Figure your niche and incorporate it with the logo of your brand. But before that, list down your competitors’. Look at their logos, brand designs and ways of branding. Observe their uniqueness and note down all the stellar points.
 
Now start designing your own logo keeping your competitors’ branding in mind and the market you want to target.
 
Make sure you don’t copy your competitors’ brand designs, just take inspirations from them. Create a logo that is unique and highly captivating, that resonates with your company at a single glance.

For the next tips, click read more!

​Photo courtesy of Burst
 
As any entrepreneur could tell you, the business world moves quickly. In a fast-paced, tech-driven world, investing in the right technology can set your company up for success. Some small business owners worry that the latest tech will be too expensive. However, that’s not always the case. Some technologies are well worth the cost when you consider the end result, and others are mandatory investments to keep your business safe and legal.
 
Here are some tech investments that could save your business time, effort, and money in the long run: