Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
Digital advertising is the tactic of leveraging the internet and its properties to deliver promotional ads to consumers on various channels.
Like it’s predecessor—traditional advertising—a digital ad can help tell the story of your brand. Unlike
traditional advertising, digital advertising is more universal and flexible, enabling you to tell your brand story on the channels that your buyers frequent—through text, images, video, and more.
Digital advertising has evolved considerably since the first clickable ad hit the internet in 1994. Today,
instead of advertising creating noise that distracts from the content your buyers want to read, digital
advertising can be part of an ongoing conversation that your brand has with its customers.
Digital ads are everywhere. They can be seen on the websites your buyer visits, on her mobile phone,
on social media channels, and on her smart watch. Because DEFINING DIGITAL ADVERTISING. Advertising proliferates across so many channels, including very personal channels, you need to be
more cognizant than ever before about providing useful, engaging content. Luckily, due to behavioral
targeting technologies and platforms like marketing automation, these continuous conversations are
possible. And by leveraging these technologies at scale, you can nurture your buyers in a very
personalized way until they are ready to become customers.
As marketers, we may feel like we have come a long way with digital advertising, but we are still in the early stages. With digital advertising continuing to gain momentum, it is more vital than ever before to make it an integral part of your holistic marketing mix.
Need help putting all of these mediums together? Give us a call at 888-374-0555 to begin discussing your digital marketing and digital advertising strategy
Do you know if your customers getting angry at your website? Have you heard if your website is not responsively designed, aka mobile ready, that you may not be appearing in Google searches when a mobile consumer is looking for your business type?
Have you been charged with finding the right website designer or company?
If you are looking for a responsive website designer in Columbus or through-out the US, you have come to the right place. We have been developing websites and getting websites ranked on Page 1 of Google for over a decade now. We have the know-how and understanding it takes to create a website for just about any business type.
So what do you look for when deciding on a web designer in Columbus? Well, the first thing to look for is the resources that are available to your designer. Do they understand hosting? Do they understand domains and DNS configurations. DO they offer their own website design system (CMS) or do they only work within 1 platform. Are they able to offer you alternatives to WordPress? In some cases, WordPress is an overkill, and by having a small business, with no real knowledge of websites or editing them, than a Wordpress website might be to elaborate for you. That is okay- if you have another solution.
At Baytech Companies we will listen to your website design needs. we will help you understand what is available to you and why you should steer towards one web design platform or another. We will help you by showing you real live examples of our website design work, and we will help you to get a clear understanding of what a successful website design entails.
Most people see the ads on TV for $1 websites. This is a dangerous thing, because while technically yes, anyone can design some form of web page for a dollar, but having a website that provides an enjoyable engagement to not only PC users, but for mobile users alike, is a challenge and is not an easy task to perform. Not having the proper website strategy can make or break your business in 2016. Sorry, that's the truth and its a bitter pill to swallow when you are losing money, and you do not know why. It is even harder to swallow when you have read this( as you are now) and you still did not heed the advice to hire a professional web designer for your business.
We have created over 700 website and apps today, so we have the know how to provide you, and more importantly, your prospect and/or customer with the ability to easily connect with you and/or buy from you with as little as problems or interference as possible. Every step of the way, we will listen to your needs, and provide you the absolute best website we can provide for you. We always go over and above our last website, and we always want our next website to be the absolute very best one we ever do. The only question is left now is... Will it be you?
Give us a call at 614-610-9367 or 888-374-0555 to discuss your next website design project with Baytech Companies.
Baytech Companies is a digital marketing agency and has been designing great looking mobile friendly and profitable websites and developing new leads and business for our clients for over a decade.
We know HOW to make your business money using effective digital marketing solutions.
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