Take a moment and look at the above image. Do you see some terms you may recognize? Some that you have never seen before?
As a Digital Marketing Agency, we are required to not only know what these terms and acronyms are, but we have to know how to utilize them, access them, optimize them, and research what we don't know about them.
I will point out a few of these and help explain them below.
Slow websites or crappy apps, are being abandoned or intentionally avoided
Why it matters: Consumption habits are being shaped by web platforms with expert engineering that are designed to maintain consumer attention and eyeballs. Less sophisticated consumer experiences, like slow websites or crappy apps, are being abandoned or intentionally avoided by consumers.
They Said What? Tips to Reach People with Controversial Content.
Posted on 1.16.2018
Ideas and thoughts that aren’t mainstream are often considered controversial. It takes courage to publish content that challenges the status quo, or the currently accepted ideas in a given field.
Building a successful website when your content is controversial requires diligence and intentional planning; you don’t want to alienate regular people or make it easy for skeptics to discredit your information. Do this right, however, and you’ll generate a steady stream of visitors and even some backlinks.
You know your content is valuable and will make a unique contribution to the world, so here are three practical tips for reaching people with controversial content:
Baytech Provides Effective PPC Mgmt!
Baytech Companies provides Pay-Per-Click (PPC) management services along with landing page design to help clients generate new leads, reach their goals and grow their business.
If you are ready to make the Internet work for your business give us a call at Baytech Companies 888-374-0555!
Yahoo’s splitting into 2 companiesBack in July, Verizon agreed to buy Yahoo for $4.8B, and despite Yahoo’s multiple hacks in the following months almost derailing the deal, both parties are officially moving forward.
How do we know this? Because we bugged their phone lines and made an intern set up camp in the ceiling rafters. Just kidding… a filing with the SEC released yesterday pretty much laid out the whole transaction.
So, here’s the deal…
Verizon is essentially splitting Yahoo into 2 companies.
It will buy the Yahoo we all know and don’t really love (aka. its search engine, blogs, and homepage) and the remaining portion, which is basically a pile of stock (15% stake in Alibaba, 35.5% stake in Yahoo Japan) will be turned into a holding company.
And, apparently they’re naming this company Altaba… because why wouldn’t you want to sound like a bizarre celebrity religion, right?!
As for the fate of CEO Marissa Mayer… 5 of Yahoo’s board members will remain at Altaba, but the rest of them, including Mayer, will step down.
However, that doesn’t mean she’s out of the picture. In fact, there’s a good chance she’ll head to Verizon to help with the transition (and maybe stay long-term).
So yeah, don’t get fooled by the clickbaity “Yahoo’s changing its name to Altaba!” and “5 Reasons Why Marissa Mayer Got Fired” crap you might see today. That’s not what’s happening.
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
Digital advertising is the tactic of leveraging the internet and its properties to deliver promotional ads to consumers on various channels.
Like it’s predecessor—traditional advertising—a digital ad can help tell the story of your brand. Unlike
traditional advertising, digital advertising is more universal and flexible, enabling you to tell your brand story on the channels that your buyers frequent—through text, images, video, and more.
Digital advertising has evolved considerably since the first clickable ad hit the internet in 1994. Today,
instead of advertising creating noise that distracts from the content your buyers want to read, digital
advertising can be part of an ongoing conversation that your brand has with its customers.
Digital ads are everywhere. They can be seen on the websites your buyer visits, on her mobile phone,
on social media channels, and on her smart watch. Because DEFINING DIGITAL ADVERTISING. Advertising proliferates across so many channels, including very personal channels, you need to be
more cognizant than ever before about providing useful, engaging content. Luckily, due to behavioral
targeting technologies and platforms like marketing automation, these continuous conversations are
possible. And by leveraging these technologies at scale, you can nurture your buyers in a very
personalized way until they are ready to become customers.
As marketers, we may feel like we have come a long way with digital advertising, but we are still in the early stages. With digital advertising continuing to gain momentum, it is more vital than ever before to make it an integral part of your holistic marketing mix.
Need help putting all of these mediums together? Give us a call at 888-374-0555 to begin discussing your digital marketing and digital advertising strategy
Helping Smaller Businesses Compete in their Markets
When you are deciding to begin a Google Pay-Per-Click campaign for your business, there are numerous things you should make sure you know before you begin.
There have been countless stories of Google eating up an advertising budget in record time, because the decision to begin advertising on Google and/or Bing was made, however there was no thought into WHY and HOW your ads should perform.
The first thing you should do is start with a few hours of research. Take a look at ads that pop up under your keywords you are thinking of using. Ask yourself...Would MY ad fit in well with these ads? If it does, then mark down that keyword and keep going. You should ultimately have 20-30 keywords per campaign, so this pre-planning time is crucial to your Google Pay Per Click success.
The next thing to look at is your website. Ask yourself, if someone were to be driven to your website from the keywords you are planning on using, will they be right for YOU? Are these the type of customers who are coming for information or are they coming to BUY from you. The difference is how you will setup your home page. If they are coming to BUY from you, then your product or service better be on the home page and not have to navigate to it. Otherwise, you will want to send them to one of the interior pages of your website where they can buy now or a separate landing page.
If they do not want to "buy" because of the type of ad you are running, then WHY are they there? Once you know WHY, then are you ready to supply them with your information? Do you have a call to action and a web form tied to an email or text drip campaign? If you do not, then this is what we recommend first. Otherwise, there will be money you are spending to drive a prospect to your website, and if they leave without calling you or opting in then you lose money.
These are two very important factors when deciding to run a pay per click campaign on Google or Bing or both. These both play an important role in your quality score, which in turn plays an important role in your success (or failure) of you Pay per click campaign.
These are just two of numerous important factors to consider when beginning your pay per click campaign. There are numerous more and I will attempt to outline them in the coming weeks and months here on this blog, so please stay tuned.
We open and manage Pay Per Click campaigns for customers, so if you would like a professional team with experience to help you maximize your Google Pay-Per-Click camapigns- do not hesitate to connect with us at 888-374-0555
Failure to understand customers or plan properly is
just the beginning.
Digital marketing should always be supported by more traditional marketing strategies. People still drive by billboards and act on the information they see. The difference now is that print advertising includes digital marketing information.
Social cues are ever-present in the bottom corner of magazine ads and on subway signs. Some print campaigns are even entirely digital in focus, featuring a hashtagged word or a Twitter handle. Mixing traditional and modern marketing strategies makes for a multi-level campaign that has the potential to not only reach consumers, but connect with them on a deeper level.
<read full article here>
If you are looking for more business and you are tired of your current digital marketing results, then let us please help to explain WHY your business should be focused on the mobile consumer and how we can help you improve these results.
You can now affordably and effectively attract new and repeat business by engaging consumers and your customers through digital methods such as web, mobile, email, text, social mobile and seo strategies.
The business owners who we are working with each day were like most of you before they started with our program - In The Dark. Then we explained and showed them why creating a rewarding mobile and social experience can revolutionize their business. We will do the same for YOU.
To test your business's mobile readiness, please take this quick quiz:
We are here to help. We have been focused on helping our business clients properly and effectively engage the mobile consumer for the past seven years and are ready to help you. Our affordable MANAGED marketing services allow you to run and operate your business while we focus on your daily digital marketing to create new and repeat business for you. We service retail, restaurant, professional services companies, online operators, private and non-profit organizations and more.
Here is what a few of our current clients say:
“Wow, you guys are amazing at websites and digital engagement” – Dr.Brian Allard, DC
"Hey guys I love the system it's working perfect, Sales Manager follows up on the new build leads, I follow up on remodel leads, in this particular case we have secured an appointment it's working just as we had hoped - keep the leads coming Jim!!!! Thank You! Burke, Dublin Ohio
Connecting and engaging with mobile consumers is crucial in today’s marketplace.
We want to help you. Please call us at 888-374-0555 Xt 101 and get a FREE CONSULTATION so that you can educate yourself on the power of the newest digital marketing strategies available to you.
We look forward to helping your business soon!
P.S. - If you can own a business and want sales to increase, we have 15 creative digital engagement strategies that will help you improve sales in the next coming months. Give us a call today!
Baytech Companies is a digital marketing agency and has been designing great looking mobile friendly and profitable websites and developing new leads and business for our clients for over a decade.
We know HOW to make your business money using effective digital marketing solutions.
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