The digital marketing world is in constant flux, which makes keeping up with the latest trends a big challenge. Luckily for you, we’ve compiled a list of the top digital marketing trends you actually need to know in 2019. We’ve also asked select industry experts to give their two cents on the matter as well. You will want to read this whether you do SEO for medical professionals, web design or work exclusively with social ads.
High-Quality, Creative ContentContent has long been the backbone of good digital marketing and SEO strategies. That may change one day, but not in 2019. The biggest difference in the new year is that there will be an increasing emphasis on nuance in content, meaning that next year’s content is going to be more sophisticated and targeted towards specific markets.
“Hands down the best strategy for SEO in 2019 is to always focus your content with the reader in mind. What is most valuable for them, easy to find on your site and clear and concise. Sure the technical component matters, but great content trumps everything,” said Cinnamon Wolfe, Photo Editor and Business Coach.
Not only will quality content attract and engage your target audiences, but it will create valuable backlinks and SEO juice to keep those leads coming. Ronald Dod, CMO and co-founder of Visiture, pointed to the importance of content for the eCommerce industry.
“We see more and more eCommerce merchants using content marketing to drive high-quality backlinks, rank for research intent keyword phrases, and help drive customer acquisition through content marketing. This may seem simple to the majority of SEO practitioners but for eCommerce merchants using content marketing is fairly difficult to execute in my professional opinion,” said Dod.
Modern Video ContentIt’s been said before, but we’ll say it again: strong video content is a digital marketing must. About 73% of all Americans engage with YouTube, and platforms like Facebook and Instagram have become popular mediums for showcasing video content, too. Consumers love getting information through engaging videos, and video digital marketing is an effective way to rank on Google’s search engine results page (SERP) in the face of paid ads, as Eric Kronthal, President and Founder of periscopeUP, notes.
“Unfortunately we’re likely to see further depletion of organic results on Google in 2019. Just getting to the bottom of page one of Google’s results simply isn’t enough. SEOs must dominate the SERP’s top positions, earn visibility in enhanced results (snippets, answer boxes), optimize for other results in images, maps and video, and look to additional platforms like Amazon,” said Kronthal.
Video content, including the relatively new trend of live streaming, is also the perfect opportunity to reach your intended audiences. When you create personal and relatable content, consumers will be able to build a connection to your brand. Better yet, localize your video content in the new year.
“Businesses that buy into creating a highly-localized and personable experience will reap the benefits in 2019. Think less about what you do and more about the value and convenience you provide and optimize for,” advises Sean Bucher, Director of SEO at Rocket Media.
Innovative Link Building StrategiesEffective link-building can still jumpstart an SEO campaign and it will continue to have a strong impact in 2019. In the next year, be prepared to see more focused strategies for link-building, such as selectively building links to high-quality websites. Google knows the difference between a low-quality link and a high-authority link, and 2019 will be the year for you to know it too — if you don’t already.
“Google warned two years ago that low quality links will not benefit you, and that you are indeed wasting your money if you are using third and fourth-class article portals. To do it properly, you want to focus on gaining links from niche appropriate websites with real traffic. Investing the time to earn links of greater quality will serve your campaign in the longterm, even if you ultimately gain fewer links overall,” advises Airto Zamorano, Founder and CEO of Numana SEO.
As backlinks become a bigger focus, so do the most effective ways of getting those backlinks. Jordan Whelan of My SEO Sucks emphasizes the importance of generating click-through traffic, which will in turn boost your credibility to search engines.
“Going into 2019, our agency has noticed the value of quality over quantity when it comes to backlinks. PR firms will continue to dissolve in their traditional capacity as clients prioritize online hits over broadcast mentions. Guest posting will be the highest priority as it often allows customization of the anchor text which is understandably powerful,” said Whelan.
Seamless User ExperienceAs the new year turns its focus on what consumers are looking for, digital marketing agencies and small businesses will want to turn their attention to the usability of their website. Visitors take just a few seconds to judge a company’s website and if your’s doesn’t impress, they’ll be on to your competitors in a heartbeat.
“Google’s latest algorithm and change in focus now favors websites that provide actual value for the readers rather than just content optimized for search engine rankings,” says Keyan Taji, from Approach SEO.
Google has also made the change to mobile-first indexing, meaning that any company that wants to rank on Google needs to optimize their mobile sites. Consumers are using their smartphones more than ever to look up their every need through text and voice search. If your website isn’t suited for a mobile platform, it won’t cut it for the modern consumer. As Brad Bator from Speed Insight Designs tells us, speed is also a consumer’s main priority.
“If your website doesn’t load within 3 seconds, you can lose up to 30% of your customers! Search engines are boosting websites that load fast, which gives you an easy ranking opportunity if you improve your loading times. Plus, it will give your users a better experience, leading to repeat customers and more sales,” said Bator.
Expertise In The Google AlgorithmAs Taji mentioned in the last point, any changes to the Google algorithm have major implications for you and your clients. A well-crafted and keyword-packed page can be in the number one spot one day and on page five the next. In fact, entire business models can rise and fall with shifts in Google’s search algorithm. Having the know-how to navigate these changes is going to be essential in the next year for consistently high-ranking pages. Jim Turner of Pro Agent Solutions knows this to be true for his real estate clients and for the business community at large.
“To get on the first page of search results, brokers will need a strong partner who understands the changes to the Google search algorithm and also understands newer and more sophisticated techniques to get you visibility with your ideal customer profiles and get leads,” said Turner.
As you get ready to celebrate the new year and all of the joys it will bring, get ready to fortify your digital marketing strategies as well. The key to seeing success in 2019 will be staying on top of the constantly changing trends and not getting attached to any one strategy. Clifton Parker, Creative Director at Ellev Advertising Agency, sums it all up perfectly.
“2019 has been a year of changes, just as 2018 was. So the best strategy for SEO or any other type of marketing or advertising, is to be flexible and adaptable with any changes or trends,” said Parker.
Take a moment and look at the above image. Do you see some terms you may recognize? Some that you have never seen before?
As a Digital Marketing Agency, we are required to not only know what these terms and acronyms are, but we have to know how to utilize them, access them, optimize them, and research what we don't know about them.
I will point out a few of these and help explain them below.
Slow websites or crappy apps, are being abandoned or intentionally avoided
Why it matters: Consumption habits are being shaped by web platforms with expert engineering that are designed to maintain consumer attention and eyeballs. Less sophisticated consumer experiences, like slow websites or crappy apps, are being abandoned or intentionally avoided by consumers.
They Said What? Tips to Reach People with Controversial Content.
Posted on 1.16.2018
Ideas and thoughts that aren’t mainstream are often considered controversial. It takes courage to publish content that challenges the status quo, or the currently accepted ideas in a given field.
Building a successful website when your content is controversial requires diligence and intentional planning; you don’t want to alienate regular people or make it easy for skeptics to discredit your information. Do this right, however, and you’ll generate a steady stream of visitors and even some backlinks.
You know your content is valuable and will make a unique contribution to the world, so here are three practical tips for reaching people with controversial content:
Baytech Provides Effective PPC Mgmt!
Baytech Companies provides Pay-Per-Click (PPC) management services along with landing page design to help clients generate new leads, reach their goals and grow their business.
If you are ready to make the Internet work for your business give us a call at Baytech Companies 888-374-0555!
Yahoo’s splitting into 2 companiesBack in July, Verizon agreed to buy Yahoo for $4.8B, and despite Yahoo’s multiple hacks in the following months almost derailing the deal, both parties are officially moving forward.
How do we know this? Because we bugged their phone lines and made an intern set up camp in the ceiling rafters. Just kidding… a filing with the SEC released yesterday pretty much laid out the whole transaction.
So, here’s the deal…
Verizon is essentially splitting Yahoo into 2 companies.
It will buy the Yahoo we all know and don’t really love (aka. its search engine, blogs, and homepage) and the remaining portion, which is basically a pile of stock (15% stake in Alibaba, 35.5% stake in Yahoo Japan) will be turned into a holding company.
And, apparently they’re naming this company Altaba… because why wouldn’t you want to sound like a bizarre celebrity religion, right?!
As for the fate of CEO Marissa Mayer… 5 of Yahoo’s board members will remain at Altaba, but the rest of them, including Mayer, will step down.
However, that doesn’t mean she’s out of the picture. In fact, there’s a good chance she’ll head to Verizon to help with the transition (and maybe stay long-term).
So yeah, don’t get fooled by the clickbaity “Yahoo’s changing its name to Altaba!” and “5 Reasons Why Marissa Mayer Got Fired” crap you might see today. That’s not what’s happening.
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
Digital advertising is the tactic of leveraging the internet and its properties to deliver promotional ads to consumers on various channels.
Like it’s predecessor—traditional advertising—a digital ad can help tell the story of your brand. Unlike
traditional advertising, digital advertising is more universal and flexible, enabling you to tell your brand story on the channels that your buyers frequent—through text, images, video, and more.
Digital advertising has evolved considerably since the first clickable ad hit the internet in 1994. Today,
instead of advertising creating noise that distracts from the content your buyers want to read, digital
advertising can be part of an ongoing conversation that your brand has with its customers.
Digital ads are everywhere. They can be seen on the websites your buyer visits, on her mobile phone,
on social media channels, and on her smart watch. Because DEFINING DIGITAL ADVERTISING. Advertising proliferates across so many channels, including very personal channels, you need to be
more cognizant than ever before about providing useful, engaging content. Luckily, due to behavioral
targeting technologies and platforms like marketing automation, these continuous conversations are
possible. And by leveraging these technologies at scale, you can nurture your buyers in a very
personalized way until they are ready to become customers.
As marketers, we may feel like we have come a long way with digital advertising, but we are still in the early stages. With digital advertising continuing to gain momentum, it is more vital than ever before to make it an integral part of your holistic marketing mix.
Need help putting all of these mediums together? Give us a call at 888-374-0555 to begin discussing your digital marketing and digital advertising strategy
Helping Smaller Businesses Compete in their Markets
When you are deciding to begin a Google Pay-Per-Click campaign for your business, there are numerous things you should make sure you know before you begin.
There have been countless stories of Google eating up an advertising budget in record time, because the decision to begin advertising on Google and/or Bing was made, however there was no thought into WHY and HOW your ads should perform.
The first thing you should do is start with a few hours of research. Take a look at ads that pop up under your keywords you are thinking of using. Ask yourself...Would MY ad fit in well with these ads? If it does, then mark down that keyword and keep going. You should ultimately have 20-30 keywords per campaign, so this pre-planning time is crucial to your Google Pay Per Click success.
The next thing to look at is your website. Ask yourself, if someone were to be driven to your website from the keywords you are planning on using, will they be right for YOU? Are these the type of customers who are coming for information or are they coming to BUY from you. The difference is how you will setup your home page. If they are coming to BUY from you, then your product or service better be on the home page and not have to navigate to it. Otherwise, you will want to send them to one of the interior pages of your website where they can buy now or a separate landing page.
If they do not want to "buy" because of the type of ad you are running, then WHY are they there? Once you know WHY, then are you ready to supply them with your information? Do you have a call to action and a web form tied to an email or text drip campaign? If you do not, then this is what we recommend first. Otherwise, there will be money you are spending to drive a prospect to your website, and if they leave without calling you or opting in then you lose money.
These are two very important factors when deciding to run a pay per click campaign on Google or Bing or both. These both play an important role in your quality score, which in turn plays an important role in your success (or failure) of you Pay per click campaign.
These are just two of numerous important factors to consider when beginning your pay per click campaign. There are numerous more and I will attempt to outline them in the coming weeks and months here on this blog, so please stay tuned.
We open and manage Pay Per Click campaigns for customers, so if you would like a professional team with experience to help you maximize your Google Pay-Per-Click camapigns- do not hesitate to connect with us at 888-374-0555
Failure to understand customers or plan properly is
just the beginning.
Digital marketing should always be supported by more traditional marketing strategies. People still drive by billboards and act on the information they see. The difference now is that print advertising includes digital marketing information.
Social cues are ever-present in the bottom corner of magazine ads and on subway signs. Some print campaigns are even entirely digital in focus, featuring a hashtagged word or a Twitter handle. Mixing traditional and modern marketing strategies makes for a multi-level campaign that has the potential to not only reach consumers, but connect with them on a deeper level.
<read full article here>
If you are looking for more business and you are tired of your current digital marketing results, then let us please help to explain WHY your business should be focused on the mobile consumer and how we can help you improve these results.
You can now affordably and effectively attract new and repeat business by engaging consumers and your customers through digital methods such as web, mobile, email, text, social mobile and seo strategies.
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“Wow, you guys are amazing at websites and digital engagement” – Dr.Brian Allard, DC
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Connecting and engaging with mobile consumers is crucial in today’s marketplace.
We want to help you. Please call us at 888-374-0555 Xt 101 and get a FREE CONSULTATION so that you can educate yourself on the power of the newest digital marketing strategies available to you.
We look forward to helping your business soon!
P.S. - If you can own a business and want sales to increase, we have 15 creative digital engagement strategies that will help you improve sales in the next coming months. Give us a call today!
Baytech Companies, LLC is a digital marketing agency and has been designing great looking, mobile friendly and profitable websites for over a decade. We also help our clients by developing new leads and business each and every day.
We know HOW to make your business more money using effective digital marketing solutions.
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