Today, digital marketing is a major component of any successful marketing campaign. Consumers and businesses spend an enormous amount of time online, so it's important to have a marketing plan to connect with them in this arena. So with numerous digital marketing tools available, how do you choose the most effective ones for your business? No matter what type of business you have, the marketing tools below will be extremely beneficial to your company.
Message Match Your Domain Name
The number one rule of opening a brick-and-mortar business is "location, location, location," and your website is no different. Experts agree that an easy-to-remember domain name is critical for the success of your online presence. Just like the outside of a traditional business, your domain name is the first thing customers will see. A name that is not precise, or does not relate, can make a bad first impression and turn customers away. A concise domain name with specific keywords is also critical for search engine optimization (SEO) and brand-name recognition. Your domain name should also be easy to read, type, and pronounce. It is important to avoid hyphens and numbers. When creating your name, think long-term because your name will define your company for the present and future.
Choose the Right Hosting Platform
Choosing the right hosting platform can make or break your business. WordPress, Squarespace, Wix, and Shopify are all easy to use and require no special skills to start and manage your site. You simply register for an account, and the technical skills are handles for you. Wix is considered the best website builder, but its vast selection can be overwhelming. Also, your website theme can't be changed once you publish it. Squarespace is ideal for creative businesses and has beautiful templates. The drawbacks are the platform can be difficult to use at first and the plans can be expensive. WordPress has unlimited customization and access to a wide variety of third-party plug-ins. The cons are that coding skills are required and you have to set up your own web hosting. Shopify is considered the top e-commerce platform and allows multi-channel selling on social media sites such as Facebook and Instagram. The drawbacks are that monthly fees can be expensive with apps, and transaction fees are charged for alternative payment methods. While doing it yourself can save you money, it can be very time consuming and requires coding knowledge. A professional designer will simplify the website-building process.
Content is King
It is important to remember that quality content always starts with the reader. Your goal is to add content to your site that will benefit your customers and your company. The key is to keep their attention and keep them coming back for more. When delivering content, Google evaluates expertise, authoritativeness, trustworthiness, or E-A-T. Simply stuffing your content with keywords in hopes of high rankings can do more harm than good. You can get ideas for content based on your industry, customer feedback, by monitoring customer behavior or doing research. Ideas include checklists, how-to articles, buying guides, and listicles. Your most important attention-grabbing content should be placed at the top of your page (above the fold) to ensure that customers will read it and hopefully scroll down for more.
Starting a social media marketing plan can be overwhelming for a small business, but it is a crucial tool for businesses of all sizes. The majority of people use social media, and it's one of the best ways to connect with current and potential customers. Before you jump into social media marketing, it is important to have a plan and to define your audience. Two of the best ways to attract customers through social media is by paid advertisements and quality content.
Keyword research is very important in any search marketing campaign. Monitoring and adding keywords to your content has numerous benefits, including driving more traffic to your website and giving you a better understanding of marketing conditions. Basic keyword research involves checking out the competition and using keyword research tools. Many of these are inexpensive or free.
Remarketing involves advertising to people you have established connections with. This could be people from your social media sites, email database, or visitors to your website. This is a great way to gain new customers.
When you ask people to sign up for things such as newsletters or bulletins, it is important to thank them immediately to show them that they are valued. It can also help build a trusting relationship, which can lead to new customers.
The digital marketing tools above are critical to the success of businesses of all sizes. They will help improve branding, drive more traffic to your site, and build relationships with your customers.
Take a moment and look at the above image. Do you see some terms you may recognize? Some that you have never seen before?
As a Digital Marketing Agency, we are required to not only know what these terms and acronyms are, but we have to know how to utilize them, access them, optimize them, and research what we don't know about them.
I will point out a few of these and help explain them below.
Simply put, digital marketing is getting your company, brand and products or services into the hands/eyeballs of a person who is on a computer, tablet, phone or other digital device.
Why is it important for business owners to have a good digital marketing system in place? Well, ask your self...When was the last time you went to the yellow pages or newspaper when you needed something?
Times have changed.
Stop the SEO Mistakes that Kill Your Online Presence
Bad SEO habits can sink your business. Are you guilty of any of these worst practices?
Every once in a while, it's a good idea to step back and take a fresh, sober look at your habits. After all, the world around you is ever-changing, so why should your habits remain the same? This applies to pretty much everything: life, health, eating, relaxation, relationships, communication ... and work. For digital marketers and SEO specialists, this holds especially true.
Seven years have passed since Google rolled out its Panda update, and it has consistently sought to improve the search experience by introducing more algorithm changes. Sticking to the same SEO routines when the nature of search is changing makes no sense. If you have noticed a drop in your rankings lately, it may be time to re-evaluate your SEO habits. Are you guilty of the following five bad habits?
Slow websites or crappy apps, are being abandoned or intentionally avoided
Why it matters: Consumption habits are being shaped by web platforms with expert engineering that are designed to maintain consumer attention and eyeballs. Less sophisticated consumer experiences, like slow websites or crappy apps, are being abandoned or intentionally avoided by consumers.
Want to power up your business’s sales? Smart marketing is more important than ever these days. To boost your brand, try these 10 marketing tips.
E-mail is still a significantly more effective way to acquire customers than social media.
E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. That’s because 91 percent of all US consumers still use e-mail daily,1 and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.
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Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
Digital advertising is the tactic of leveraging the internet and its properties to deliver promotional ads to consumers on various channels.
Like it’s predecessor—traditional advertising—a digital ad can help tell the story of your brand. Unlike
traditional advertising, digital advertising is more universal and flexible, enabling you to tell your brand story on the channels that your buyers frequent—through text, images, video, and more.
Digital advertising has evolved considerably since the first clickable ad hit the internet in 1994. Today,
instead of advertising creating noise that distracts from the content your buyers want to read, digital
advertising can be part of an ongoing conversation that your brand has with its customers.
Digital ads are everywhere. They can be seen on the websites your buyer visits, on her mobile phone,
on social media channels, and on her smart watch. Because DEFINING DIGITAL ADVERTISING. Advertising proliferates across so many channels, including very personal channels, you need to be
more cognizant than ever before about providing useful, engaging content. Luckily, due to behavioral
targeting technologies and platforms like marketing automation, these continuous conversations are
possible. And by leveraging these technologies at scale, you can nurture your buyers in a very
personalized way until they are ready to become customers.
As marketers, we may feel like we have come a long way with digital advertising, but we are still in the early stages. With digital advertising continuing to gain momentum, it is more vital than ever before to make it an integral part of your holistic marketing mix.
Need help putting all of these mediums together? Give us a call at 888-374-0555 to begin discussing your digital marketing and digital advertising strategy
Baytech Companies is a digital marketing agency and has been designing great looking mobile friendly and profitable websites and developing new leads and business for our clients for over a decade.
We know HOW to make your business money using effective digital marketing solutions.
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