The digital marketing world is in constant flux, which makes keeping up with the latest trends a big challenge. Luckily for you, we’ve compiled a list of the top digital marketing trends you actually need to know in 2019. We’ve also asked select industry experts to give their two cents on the matter as well. You will want to read this whether you do SEO for medical professionals, web design or work exclusively with social ads.
High-Quality, Creative ContentContent has long been the backbone of good digital marketing and SEO strategies. That may change one day, but not in 2019. The biggest difference in the new year is that there will be an increasing emphasis on nuance in content, meaning that next year’s content is going to be more sophisticated and targeted towards specific markets.
“Hands down the best strategy for SEO in 2019 is to always focus your content with the reader in mind. What is most valuable for them, easy to find on your site and clear and concise. Sure the technical component matters, but great content trumps everything,” said Cinnamon Wolfe, Photo Editor and Business Coach.
Not only will quality content attract and engage your target audiences, but it will create valuable backlinks and SEO juice to keep those leads coming. Ronald Dod, CMO and co-founder of Visiture, pointed to the importance of content for the eCommerce industry.
“We see more and more eCommerce merchants using content marketing to drive high-quality backlinks, rank for research intent keyword phrases, and help drive customer acquisition through content marketing. This may seem simple to the majority of SEO practitioners but for eCommerce merchants using content marketing is fairly difficult to execute in my professional opinion,” said Dod.
Modern Video ContentIt’s been said before, but we’ll say it again: strong video content is a digital marketing must. About 73% of all Americans engage with YouTube, and platforms like Facebook and Instagram have become popular mediums for showcasing video content, too. Consumers love getting information through engaging videos, and video digital marketing is an effective way to rank on Google’s search engine results page (SERP) in the face of paid ads, as Eric Kronthal, President and Founder of periscopeUP, notes.
“Unfortunately we’re likely to see further depletion of organic results on Google in 2019. Just getting to the bottom of page one of Google’s results simply isn’t enough. SEOs must dominate the SERP’s top positions, earn visibility in enhanced results (snippets, answer boxes), optimize for other results in images, maps and video, and look to additional platforms like Amazon,” said Kronthal.
Video content, including the relatively new trend of live streaming, is also the perfect opportunity to reach your intended audiences. When you create personal and relatable content, consumers will be able to build a connection to your brand. Better yet, localize your video content in the new year.
“Businesses that buy into creating a highly-localized and personable experience will reap the benefits in 2019. Think less about what you do and more about the value and convenience you provide and optimize for,” advises Sean Bucher, Director of SEO at Rocket Media.
Innovative Link Building StrategiesEffective link-building can still jumpstart an SEO campaign and it will continue to have a strong impact in 2019. In the next year, be prepared to see more focused strategies for link-building, such as selectively building links to high-quality websites. Google knows the difference between a low-quality link and a high-authority link, and 2019 will be the year for you to know it too — if you don’t already.
“Google warned two years ago that low quality links will not benefit you, and that you are indeed wasting your money if you are using third and fourth-class article portals. To do it properly, you want to focus on gaining links from niche appropriate websites with real traffic. Investing the time to earn links of greater quality will serve your campaign in the longterm, even if you ultimately gain fewer links overall,” advises Airto Zamorano, Founder and CEO of Numana SEO.
As backlinks become a bigger focus, so do the most effective ways of getting those backlinks. Jordan Whelan of My SEO Sucks emphasizes the importance of generating click-through traffic, which will in turn boost your credibility to search engines.
“Going into 2019, our agency has noticed the value of quality over quantity when it comes to backlinks. PR firms will continue to dissolve in their traditional capacity as clients prioritize online hits over broadcast mentions. Guest posting will be the highest priority as it often allows customization of the anchor text which is understandably powerful,” said Whelan.
Seamless User ExperienceAs the new year turns its focus on what consumers are looking for, digital marketing agencies and small businesses will want to turn their attention to the usability of their website. Visitors take just a few seconds to judge a company’s website and if your’s doesn’t impress, they’ll be on to your competitors in a heartbeat.
“Google’s latest algorithm and change in focus now favors websites that provide actual value for the readers rather than just content optimized for search engine rankings,” says Keyan Taji, from Approach SEO.
Google has also made the change to mobile-first indexing, meaning that any company that wants to rank on Google needs to optimize their mobile sites. Consumers are using their smartphones more than ever to look up their every need through text and voice search. If your website isn’t suited for a mobile platform, it won’t cut it for the modern consumer. As Brad Bator from Speed Insight Designs tells us, speed is also a consumer’s main priority.
“If your website doesn’t load within 3 seconds, you can lose up to 30% of your customers! Search engines are boosting websites that load fast, which gives you an easy ranking opportunity if you improve your loading times. Plus, it will give your users a better experience, leading to repeat customers and more sales,” said Bator.
Expertise In The Google AlgorithmAs Taji mentioned in the last point, any changes to the Google algorithm have major implications for you and your clients. A well-crafted and keyword-packed page can be in the number one spot one day and on page five the next. In fact, entire business models can rise and fall with shifts in Google’s search algorithm. Having the know-how to navigate these changes is going to be essential in the next year for consistently high-ranking pages. Jim Turner of Pro Agent Solutions knows this to be true for his real estate clients and for the business community at large.
“To get on the first page of search results, brokers will need a strong partner who understands the changes to the Google search algorithm and also understands newer and more sophisticated techniques to get you visibility with your ideal customer profiles and get leads,” said Turner.
As you get ready to celebrate the new year and all of the joys it will bring, get ready to fortify your digital marketing strategies as well. The key to seeing success in 2019 will be staying on top of the constantly changing trends and not getting attached to any one strategy. Clifton Parker, Creative Director at Ellev Advertising Agency, sums it all up perfectly.
“2019 has been a year of changes, just as 2018 was. So the best strategy for SEO or any other type of marketing or advertising, is to be flexible and adaptable with any changes or trends,” said Parker.
Take a moment and look at the above image. Do you see some terms you may recognize? Some that you have never seen before?
As a Digital Marketing Agency, we are required to not only know what these terms and acronyms are, but we have to know how to utilize them, access them, optimize them, and research what we don't know about them.
I will point out a few of these and help explain them below.
Simply put, digital marketing is getting your company, brand and products or services into the hands/eyeballs of a person who is on a computer, tablet, phone or other digital device.
Why is it important for business owners to have a good digital marketing system in place? Well, ask your self...When was the last time you went to the yellow pages or newspaper when you needed something?
Times have changed.
1) Please introduce yourself and where you work.
My name is Jim Beck, Founder and Managing Partner at Baytech Companies, LLC.
2) How do you think SEO has changed over the last 10 years?
From a vendor side, SEO has changed in last decade in that there are now more of everything, so providing a solution that allows a single vendor solution as we have, to handle multiple services, is now a sound move. Before, it seemed like everyone was doing 1 or 2 things, and now as we have seen, you MUST have more tools available in order to make the search engines happy with your site and to rank it.
We have created a method that allows for the business owner to become the expert through strong messaging and branding. However, if you do not feed the engines with unique, quality and congruent information, you will not achieve the results you are looking for. That is WAY different than buying linkbacks and positioning meta tags throughout the web pages. These are still important, but content has now overtaken in terms of ranking importance.
From the business owner side, there are a lot of moving parts and not paying enough attention to SEO can be detrimental to your growth. SEO really is all about WHO is finding your website and WHY - organically. The rest are technical details, so knowing at least the basics will allow you to either begin to learn on your own, or learn how to hire a good company who will do what they say, help your website be found on relevant terms, and become an asset to your organization.
Click the READ MORE Below to continue reading
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
Digital advertising is the tactic of leveraging the internet and its properties to deliver promotional ads to consumers on various channels.
Like it’s predecessor—traditional advertising—a digital ad can help tell the story of your brand. Unlike
traditional advertising, digital advertising is more universal and flexible, enabling you to tell your brand story on the channels that your buyers frequent—through text, images, video, and more.
Digital advertising has evolved considerably since the first clickable ad hit the internet in 1994. Today,
instead of advertising creating noise that distracts from the content your buyers want to read, digital
advertising can be part of an ongoing conversation that your brand has with its customers.
Digital ads are everywhere. They can be seen on the websites your buyer visits, on her mobile phone,
on social media channels, and on her smart watch. Because DEFINING DIGITAL ADVERTISING. Advertising proliferates across so many channels, including very personal channels, you need to be
more cognizant than ever before about providing useful, engaging content. Luckily, due to behavioral
targeting technologies and platforms like marketing automation, these continuous conversations are
possible. And by leveraging these technologies at scale, you can nurture your buyers in a very
personalized way until they are ready to become customers.
As marketers, we may feel like we have come a long way with digital advertising, but we are still in the early stages. With digital advertising continuing to gain momentum, it is more vital than ever before to make it an integral part of your holistic marketing mix.
Need help putting all of these mediums together? Give us a call at 888-374-0555 to begin discussing your digital marketing and digital advertising strategy
You run your own company. You have, by your hard work, ingenuity, and a little luck have placed your business into the full-time legitimate world and are a full-time business. Now is the time to expand, but can you afford another full time marketing person? How do you grow and get new customers without that person?
This is where a company like Baytech can help you. We are experts at digital marketing and as a full-time digital marketing agency, we have the expertise and tools to get the job done. You have heard all of those acronyms and statements like...
These are all the things a digital marketing agency in Columbus can do for you. We are experts at making your phones ring and getting new prospects to opt-in to your messages.
What if we stated that we are generally 1/4 or less of a cost of 1 marketing employee each month? Interested? Now it it your turn to help your business by calling us at 888-374-0555 or 614-610-9367 and begin a discussion with us about YOUR goals and how we can help you attain them.
We are ready for you...are you ready to grow your business??
Inertia kills. In your personal life lack of motion leads to health issues… in your business life lack of motion causes similar issues.
Business owners who say they did the same amount of business this year as last stood still. The reality is they went backwards because some of their competitors added revenue and moved past them.
Movement is healthy.
Business trying new things, buying new equipment, opening new offices or hiring additional salespeople are all examples of business movement. Most important… you cannot expect to grow market share, add profits or expand by sitting still.
As a leader you need to move so that your staff employees can follow. If you sit still they will as well.
As a salesperson you must always be striving for more. Sitting still will doom you to failure.
As a business owner you must always be looking for better ways to do things, studying your competition and be seeking new/better ways to deliver services or products.
Movement keeps you energized and alert, keeps you focused and engaged.
For the record a 5 hour energy drink does not replace movement. Tired, find yourself disengaged or unable to focus?
• Take a walk
• Hit the gym
• Go for a bike ride
• Throw a ball with the kids
• Play with the dog
• Do yoga
• Shoot basketball
Not only is it good for your health but movement is good for your business. It makes you sharper, more engaged and gives you better focus. Need a new idea? Struggling with an issue? Have problems with another employee?
Move and you might be surprised by how you feel and how good your business looks…
Written and Published by:
Tim Moore President / Business Coach at Moore Consulting
Small businesses have struggled to effectively leverage social media
by Andrew C. Belton
Social media is among a variety of tasks that business owners would do well to outsource. The role that social media has played in business has changed significantly in a relatively short period of time. Small businesses have struggled to effectively leverage social media and take advantage of it as an interactive and cost-effective marketing communication tool. As a Digital Marketing Agency we help small businesses to leverage social media marketing to build brand credibility, promote awareness, nurture professional relationships, provide value and promote consistency. Social media marketing requires a fair amount of time and skill, so how should business owners approach it?
As a business owner do you have the time and knowledge to manage your company’s social media accounts? Do you have a team member or intern to handle it? Or will you outsource the task? Let’s consider 4 reasons why social media should be outsourced.
The goal of social media marketing is to drive web traffic. Whether it be to build an email list, prompt visitors to contact you or drive sales, it can all be accomplished by driving traffic to your website. The most efficient (unpaid) way to drive web traffic is to create valuable content. By doing so, it will help you to build brand loyalty and gain social shares which can boost your SEO (search engine optimization) results. Content production is a huge need in the digital marketing industry. Creating content can become extremely time consuming and as a busy entrepreneur, it certainly isn’t atop your to-do list. Fortunately many social media marketing companies produce content for their clients or have partners that can do so.
Hiring an employee can be very expensive. The hiring process, onboarding, training, healthcare, benefits and tax costs can add up. Even though a dedicated social media manager may be ideal for your
Interested in finding a great search engine optimization provider in Columbus Ohio or throughout the US?
If you are interested in getting your website ranked higher on the Google and Bing/Yahoo search engines, then you need a search engine optimization provider.
What is a search engine optimization provider? Well, we are a company that focuses on getting your website found online. Search Engine optimization is not an easy task, and many state they are giving results, however we have found that a majority do not.
Why can you trust Baytech Companies as your search engine optimization provider Columbus or in any city? Because we have spent our entire working lives integrating networks, and websites so we know how everything connects and we have the knowledge to get your website found on page 1 of google. Wow, you may say this is impossible! Well, for many it is. However, our system is designed around the Penguin Algorithm. Not many providers can tell you what this is, however at Baytech Companies we work within the Best practices of Google, and by doing this, their way, YOUR website gets the results you are looking for.
So search engine optimization, or SEO, as they shorten this acronym to, is now a process in which multiple websites and social channels need linked together. You also need to provide and produce unique fresh content, regularly. You also have to activate your email and mobile lists as well as keep your social followers engaged and coming back to buy from you over and over again.
We know this is a tough task for most business owners and managers, so when you need SEO for your website (search engine optimization experts) - Then look to the Search engine optimization experts at Baytech to get the job done.
Not all SEO and digital marketing agencies are created equal. You will never know what paying for a bad provider can do for you, so its always best to give your business the best choice and the best opportunity by providing the BEST search engine optimization provider in Columbus and throughout the US. Give us a call for a FREE consultation at 888-374-0555.
Did you know that higher organic rankings lead to improved traffic and conversions for your business. So if you are looking for a seo company columbus, then look no further than Baytech Companies.
Traditional Search Engine Optimization (SEO) is now old news. Gone are the days of "buying" links and rankings. Gone are the days of changing a few meta tags and having your website flooded with traffic. The internet is now over 1 TRILLION pages big, and having YOUR website standout in the crowd requires strategy, action and some patience.
In order to bring your website to the top of the rankings, you need a company who knows HOW and WHY Google ranks a website. You also need to build new and unique content across multiple channels, and without a team of dedicated marketing exerts, like the ones at Baytech, your business website may be dropping in the ranks. So if you are looking for a seo company columbus, then look no further than Baytech Companies.
Our managed SEO and digital marketing programs give your business and website the absolute best opportunity for growth and success. The SEO world has changed again recently, and now that Google wants you to only participate in your SEO through utilizing many marketing channels, we can help you meet and exceed Google recommendations.
To learn how a SEO company columbus can and will help your company get more sales, please give us a call today for a FREE consultation and discussion.
Baytech Companies is a digital marketing agency and has been designing great looking mobile friendly and profitable websites and developing new leads and business for our clients for over a decade.
We know HOW to make your business money using effective digital marketing solutions.
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