Good SEO Begets Good SEO
Getting started with SEO can be slow, but good SEO eventually creates a cycle that reinforces itself. When your website rank improves, more visitors will find your pages in search results. With more visitors arriving at and staying on your pages, you will rank higher. With high rank and wider exposure to your high-value content, more sites will link to your pages. This increases your domain authority and credibility, which further improves your website rank. And so on.
SEO Bolsters Your Business Reputation
Getting to the first page can give you a sense of accomplishment (and maybe even power), but it does more than that. Potential customers trust companies that rank high in Google searches. If a customer can’t find a business on the first page of Google, they usually think there is something wrong with the business. SEO boosts your ranking in search engines, as well as your reputation as a credible source, keeping you at the forefront of the minds of your target audience.
SEO Makes Other Businesses Take Notice
Customers aren’t the only ones who notice when you rank on the first page in Google searches. Other businesses do too. If your content is good enough, you just might get backlinks to your pages from other complementary businesses—furthering your exposure and increasing your brand awareness.
It’s easy to get referrals from customers who already know about your business. But there’s something better than that: referrals from other businesses who have customers of their own! The bigger the referrer, the bigger the buzz about your business!
SEO Rewards Hard Work
You put a lot of work into your small business, especially in producing content. Get that content out there and amplifying your marketing efforts through SEO! The better your SEO, the more traffic to your website and the more data you have to show for your hard work. It’s rewarding to see how your optimization efforts are working.
SEO Equips You for Further Improvement
The more of your target audience you can get to your website, the more meaningful data you will have to work with. Key insights (such as which pages get the most visits, which calls to action are most effective, which landing pages convert highest, and the demographics of your visitors) will inform your content strategy moving forward and help you to refine your marketing efforts down to only those that are worth your time. SEO helps drive visitors to your website that will help you to continuously improve.
Considering SEO Help For Your Small Business?
SEO leads to sustained results and is incredibly rewarding, but it is one of those jobs that need to be done right. It can be difficult, as a small business owner, to find the time to put these tactics into place, let alone figure out what those tactics are to begin with. In this case, it may be best to get professional help to ensure you reap all of the benefits SEO has to offer. In this section, we’re going to teach you how to find, vet, and hire a professional SEO service provider for your small business.
Benefits of Professional SEO Help
As the world of online business continues to grow, so too will the competitive landscape, making SEO more important than ever. Below, we’ve outlined some of the top benefits professional SEO services can provide, particularly to small business owners.
1. Save Time
Because SEO is so in-depth and in a constant state of change, it can quickly become a second full-time job, which you simply don’t have time for. This is where professional SEO services come into the picture. By hiring an SEO service provider, you no longer have to worry about reading article after article covering Google’s most recent update. That means you have more time to focus on the crucial aspects of your business that keep everything moving smoothly.
2. Fast-Track Better Results
Just because you think your website is perfect in every way doesn’t mean that’s the case. Hiring a professional SEO service provider will provide you with an objective second set of eyes that can quickly identify what you’re doing right and what you’re doing wrong. Rather than having to learn to the hard way all by yourself over the course of months or years, SEO service providers can identify and correct problems quickly.
Once your website has been cleaned up and all critical issues corrected, the results should begin speaking for themselves.
3. Tools & Knowledge
Professional SEO service providers are equipped with expert-level knowledge and cutting-edge tools. Together, these give SEO professionals a unique edge when analyzing your website for various factors that affect your overall ranking ability. On the other hand, if you decided to take this on all by yourself, you would not only have to purchase each of the tools and service subscriptions, but you’d also have to learn how to get the most out of each.
Save yourself the headache and time by letting an SEO professional do all of this for you.
While they will do the legwork for you, a good SEO service provider will keep you informed. You will gain knowledge and perhaps even obtain tools to carry out SEO practices on your own and make informed decisions in the future.
What to Look For in an SEO Service Provider
When starting your search for the perfect SEO agency, it can be overwhelming. To help you navigate the hundreds of companies that all claim to be the “best”, we’ve compiled a short list of key considerations.
1. Don’t Always Trust the #1 Ranked Agency
Sure, you could make the argument that they must really know what they’re doing since they made it to the first spot, but in doing so, you also run the risk of passing over the true top performers. Professional SEO service providers that are genuinely awesome at what they do don’t need to spend time ranking for highly competitive keywords. The bulk of their business comes from referrals and they’re always in high demand, regardless of where they rank in search engines.
2. Let Reviews & References do the Talking
Companies that like to brag about their SEO skills and the “secret sauce” without having reviews and references to back it up should be avoided. Top performing SEO agencies will have a laundry list of testimonials, detailed reviews, and references that are happy to share their experience. These are the companies you want to be adding to your shortlist.
3. See if They Specialize in Anything
As attractive as it may seem to go with the company that does it all, you’ll find your money is best spent on an agency that specializes in a particular industry or service. Trying to be the best at everything SEO related is a tall order that very few can deliver on. Really dig into the service providers your considering and see if they have the expertise that applies directly to your industry or problem areas.
How Do I SEO My Website?SEO is about aligning your website with search engines. You both have the same goal: to provide valuable information to searchers when they need it. While the ultimate goal of SEO is to increase organic traffic to your website, the actions you take to achieve that occur both on and off of your website.
On-page SEO efforts are geared at the “crawlability” and usability of the pages on your website. They involve the parts of your website that get seen by the public and get read by search engines. On-page SEO has to do with:
• Page Content: Its relevance to the keywords it’s targeting, the quality of the content, its usefulness to users
• Page Experience: How engaging is the page, does it get readers to stay and click to other pages, is it intuitive
• Page Structure: Title tags, headers, image tags, meta descriptions are all complete and contain keywords you are targeting
Off-page SEO factors involve the backend elements that play into the experience of your webpages. They include
• Site performance: URL structure, internal links, load speed, responsiveness (renders and functions on any device or screen size)
• Backlinks: Links to your site from other trusted sites
• Domain authority: How long your website has been around, how trusted it is by Google
SEO isn’t a single tool or process. It’s not a series of tricks (like keyword stuffing) or secrets (like link trading) you can use to fool search engines. It’s also not a series of shortcuts that allow you to buy your way to the top of the search results. As search engines become more sophisticated, they get better at returning real results instead of low-quality articles stuffed with keywords or supported by cheap backlinks.
Search engines now actually penalize these techniques and reward content that is truly geared for helping users.
None of these tactics will achieve sustainable results and all of them will hurt your trustworthiness to both Google and its users. For more specific help with improving your SEO, check out this page: How to Improve SEO: Tips for Ranking on Google.
How Does SEO Help My Business?
Still not sure if you want to make the investment into SEO? Many small business owners do not think that SEO strategies apply to them. Either they see it as too complicated, or they think their brick-and-mortar business can’t benefit from search engines. Both are untrue. SEO is essential to local businesses and a marketing strategy well worth your time.
- Improves Visibility
Consumers rely on search engines to get answers to questions, learn more about products and services, and to find and compare businesses. Even if a customer is already familiar with your business name, they are likely to type that into a search box rather than type your domain into the address bar. At the very least, then, you’ll want to make sure searchers can find your site when they’re looking for you.
- Increases Website Traffic
If you provide valuable information and make it easy for search engines to find and organize it, they will reward you with higher rankings. This increased exposure means more visitors to your pages.
-Generates Qualified Leads
SEO is a great targeting tool. Since search engines return results to users who are actively searching for a particular term or phrase, getting to the top of that stack means you’re providing information to the people who want it most, when they want it. This means that the people arriving at your site through search are interested in buying and more likely to convert.
Is Free Advertising
Unlike paid methods, you aren’t paying to get information in front of people who might not be interested at the time. You are connecting your business with an active audience who is searching for what you have to offer. It’s free advertising on Google and beyond!
Ultimately Leads to More Clients
Improving your SEO allows your business to get found online by potential customers, which increases qualified traffic to your website and to your store. The more qualified traffic you’re getting, the more leads you can convert into customers. In addition, Google search results nowadays also enable consumers to engage with businesses directly from the results pages, making engagement and conversion even more seamless.
Need help with your SEO? Let us know and we can explain what and how you can achieve your online lead generation goals!
For any business looking to get found online, SEO is crucial, and let’s face it, if you’re not looking to get found online, you’re not looking to get found at all. The digital world is where your customers are, and it is there that you need to stand out to them and stand apart from competitors.
Many small business owners feel they don’t need SEO because they obtain most of their business through word of mouth referrals. Although word of mouth marketing is an effective way to bring in business and build up your reputation, it’s not a scalable way to grow your business. Search engine optimization, on the other hand, is.
Read on to understand more about why it’s so important, how it works, and how it helps small businesses like yours.
What is SEO?
Many business owners see search engine optimization (SEO) as a mystery, an enigma that only those with inside knowledge can solve. The truth is, SEO is an important part of any marketing strategy, and it doesn’t have to be complicated.
SEO stands for search engine optimization. It’s a combination of efforts put into place to help search engines like Google find and trust your business website, organize the information you’re publishing, and present it to users searching for it.
Even though you are optimizing for search engines, search engines build their ranking algorithms around user behavior, so at the end of the day, you are optimizing for end users as well.
One of the most common ways to find information on the internet is to use a search engine. Users will enter a search term or question (also known as a keyword) into Google. Then, using a complex algorithm, Google will return what it has identified are the most appropriate and useful results.
This is different than browsing a news site or scrolling through social media looking for information. Googlers are actively looking for a specific answer or doing consumer research, which you should keep in mind when creating your website content.
The search engines (i.e. Google) people use to find information are essential because they return prioritized results for users. Google’s “spiders” are constantly crawling the web, recording everything they find in a database (or index). When you perform a search, Google is actually returning results from its index rather than the live internet.
The important thing to remember is that all search engines use specific criteria for ranking results. They look at factors like keyword density and meta tags to understand what your pages are about. Also, they keep track of which pages are linking to your content, and they use that information (along with other factors) to determine what page has the most authority.
In order for your potential customers to find you via a Google search, you need to rank high on Google; particularly, on the first page; ideally, in the top few results. That’s why you need to optimize your content for search engines. Hence the term “search engine optimization.”
SEO can be complex and takes time, but the key takeaway so far is that if you want to rank your business higher on Google, you need to make sure that:
• Search engines can find you
• They can tell what your web pages are about
• They believe your page/site has authority and credibility for the content you’re promoting
Stop the SEO Mistakes that Kill Your Online Presence
Bad SEO habits can sink your business. Are you guilty of any of these worst practices?
Every once in a while, it's a good idea to step back and take a fresh, sober look at your habits. After all, the world around you is ever-changing, so why should your habits remain the same? This applies to pretty much everything: life, health, eating, relaxation, relationships, communication ... and work. For digital marketers and SEO specialists, this holds especially true.
Seven years have passed since Google rolled out its Panda update, and it has consistently sought to improve the search experience by introducing more algorithm changes. Sticking to the same SEO routines when the nature of search is changing makes no sense. If you have noticed a drop in your rankings lately, it may be time to re-evaluate your SEO habits. Are you guilty of the following five bad habits?
Slow websites or crappy apps, are being abandoned or intentionally avoided
Why it matters: Consumption habits are being shaped by web platforms with expert engineering that are designed to maintain consumer attention and eyeballs. Less sophisticated consumer experiences, like slow websites or crappy apps, are being abandoned or intentionally avoided by consumers.
You run your own company. You have, by your hard work, ingenuity, and a little luck have placed your business into the full-time legitimate world and are a full-time business. Now is the time to expand, but can you afford another full time marketing person? How do you grow and get new customers without that person?
This is where a company like Baytech can help you. We are experts at digital marketing and as a full-time digital marketing agency, we have the expertise and tools to get the job done. You have heard all of those acronyms and statements like...
These are all the things a digital marketing agency in Columbus can do for you. We are experts at making your phones ring and getting new prospects to opt-in to your messages.
What if we stated that we are generally 1/4 or less of a cost of 1 marketing employee each month? Interested? Now it it your turn to help your business by calling us at 888-374-0555 or 614-610-9367 and begin a discussion with us about YOUR goals and how we can help you attain them.
We are ready for you...are you ready to grow your business??
Small businesses have struggled to effectively leverage social media
by Andrew C. Belton
Social media is among a variety of tasks that business owners would do well to outsource. The role that social media has played in business has changed significantly in a relatively short period of time. Small businesses have struggled to effectively leverage social media and take advantage of it as an interactive and cost-effective marketing communication tool. As a Digital Marketing Agency we help small businesses to leverage social media marketing to build brand credibility, promote awareness, nurture professional relationships, provide value and promote consistency. Social media marketing requires a fair amount of time and skill, so how should business owners approach it?
As a business owner do you have the time and knowledge to manage your company’s social media accounts? Do you have a team member or intern to handle it? Or will you outsource the task? Let’s consider 4 reasons why social media should be outsourced.
The goal of social media marketing is to drive web traffic. Whether it be to build an email list, prompt visitors to contact you or drive sales, it can all be accomplished by driving traffic to your website. The most efficient (unpaid) way to drive web traffic is to create valuable content. By doing so, it will help you to build brand loyalty and gain social shares which can boost your SEO (search engine optimization) results. Content production is a huge need in the digital marketing industry. Creating content can become extremely time consuming and as a busy entrepreneur, it certainly isn’t atop your to-do list. Fortunately many social media marketing companies produce content for their clients or have partners that can do so.
Hiring an employee can be very expensive. The hiring process, onboarding, training, healthcare, benefits and tax costs can add up. Even though a dedicated social media manager may be ideal for your
How large business is losing its grip on SEO Results
It's true that all technology is a moving target ... and there are no absolutes.
But, as Google® algorithm updates continue to refine location based and local search results it is imperative that your small business make its mark in Local SEO. If you don't, your neighboring competitors are sure to do so. Here are some reasons why Search and Local Search are moving to providing small business the benefits that national and international companies have enjoyed for years.
1. As stated before Google® continues to improve its algorithms to return better local results for a user's search query. Most searches are done on a mobile device today and this trend isn't slowing down. Given that most of these mobile searches also include the user's location (by default), tighter, more refined geographic-based results are being delivered. This without the user having to structure their query to include qualifiers like "near me", "nearby" and "in City Name".
Interested in finding a great search engine optimization provider in Columbus Ohio or throughout the US?
If you are interested in getting your website ranked higher on the Google and Bing/Yahoo search engines, then you need a search engine optimization provider.
What is a search engine optimization provider? Well, we are a company that focuses on getting your website found online. Search Engine optimization is not an easy task, and many state they are giving results, however we have found that a majority do not.
Why can you trust Baytech Companies as your search engine optimization provider Columbus or in any city? Because we have spent our entire working lives integrating networks, and websites so we know how everything connects and we have the knowledge to get your website found on page 1 of google. Wow, you may say this is impossible! Well, for many it is. However, our system is designed around the Penguin Algorithm. Not many providers can tell you what this is, however at Baytech Companies we work within the Best practices of Google, and by doing this, their way, YOUR website gets the results you are looking for.
So search engine optimization, or SEO, as they shorten this acronym to, is now a process in which multiple websites and social channels need linked together. You also need to provide and produce unique fresh content, regularly. You also have to activate your email and mobile lists as well as keep your social followers engaged and coming back to buy from you over and over again.
We know this is a tough task for most business owners and managers, so when you need SEO for your website (search engine optimization experts) - Then look to the Search engine optimization experts at Baytech to get the job done.
Not all SEO and digital marketing agencies are created equal. You will never know what paying for a bad provider can do for you, so its always best to give your business the best choice and the best opportunity by providing the BEST search engine optimization provider in Columbus and throughout the US. Give us a call for a FREE consultation at 888-374-0555.
1. Write Articles is one of the most powerful ways to generate traffic for your website. Here is a list of free article sites that I personally use at the given moment.
2. Commenting on blogs is another great strategy for generating traffic. When leaving a comment on someone else website make sure the site is relevant to your niche. Other things to take in consideration for your comment to be approve is to provided content, be respectful, and know what your talking about.
3. Social bookmarking is another source for building traffic.
4. Facebook Fan Page is a tool to drive traffic to your website. Creating a Facebook Fan page is very easy process and free.
5. Facebook ads are a popular method of buying traffic for your site. Facebook ads provide targeted, demographic, and direct traffic.
6. YouTube is a free marketing channel that everyone should use to drive traffic to their websites. Did you know YouTube is the second largest search engine? YouTube is a free online tool we should be using for online marketing.
7. Referral Program is a great way to drive traffic through the word of mouth. Offer your potential customers a discount if they refer your services to their friends.
8. Facebook groups are a great way to promote your blog post to boost your traffic. I join other Facebook groups with relevant topics and start posting my blogs. I get tons of free traffic using Facebook groups.
9. Join a forum group to boost traffic to your site. In the forum group your able to post or answer questions. In a forum group, you can easily become an expert on your field and built credibility. They are forum sites for all types of niches. Here are a couple of forum groups I have using in the past and still use.
10. Backlinks area great for search engine optimization and driving organic traffic. If your looking to buying high quality backlinks there are many companies where they can be purchase. Here are a couple of companies I have bought backlinks.
So there you have it. 10 great ways to drive traffic to your website!
Baytech Companies, LLC is a digital marketing agency and has been designing great looking, mobile friendly and profitable websites for over a decade. We also help our clients by developing new leads and business each and every day.
We know HOW to make your business more money using effective digital marketing solutions.
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