Everyone that is serious about growing their business and establishing themselves as a top brand is today actively involved in search engine optimization. For enterprises that have always thought that having a website was reason enough to boast of their online presence, a wake-up call was long sounded. Numbers do not lie, and for top-rated sites, it is a whole new level of operation that they would do anything to maintain as they grow their market supremacy. Nonetheless, it has never been a better time to tap to what has proven to be more than a promise but a dream that can be lived by any enterprise.
All suggestions and questions as to whether search engine optimization is dead are misinterpreted facts which simply fail to acknowledge the fact that the marketing technique has tremendously advanced. One of the primary reasons why SEO is not dead is because every day there are more and more internet users who are after quality content. Search engines are built to work for the favor of the billions of active internet users who rely on the platforms for instant access to information. This translates to the reality that no business can ever hide from that quality content rules and is the most efficient way to attaining their marketing goals.
In the past, SEO was all about desktop websites as it was the one place where everyone would go when looking for a product, service, or objective information. Times have changed, and today the primary mode of accessing the internet is through smartphones which account for an average of 69% of the total time spent online. Essentially this means that a company that has mobile abilities will automatically gain a competitive advantage as they have direct access to the largest and most active market segment.
To avoid locking out such a massive percentage of the market, any business that is thinking about search engine optimization must equally include in their plans having a mobile-friendly website. Back to facts backed by statistics, another factor why embracing the change is fundamental is that no visitor will have second thoughts when it comes avoiding a website that will not load in a smartphone. This decision is made instantly, and within a couple of seconds as page-speed ranks as the determining factor for anyone browsing the internet. If the immediate competitor has taken the right measures in having a mobile-optimized site, it requires no magic to know where all those prospective clients would all be going to each time.
At a time when mobile searches have surpassed desktop searches, the only one on the losing end is a business that fails to keep up with the current trends. Search engine algorithms have also been upgraded to take to account mobile optimization as one of the factors that determine the ranking on the search engine result pages. Google’s mobile-first indexing is a game-changer which is rightfully intended to ensure that all visitors to the platform have a smooth experience regardless of the device used. Once all the steps are taken to give all visitors a platform is practical, search engine optimization gets to have the impacts desired.
For any business looking to get found online, SEO is crucial, and let’s face it, if you’re not looking to get found online, you’re not looking to get found at all. The digital world is where your customers are, and it is there that you need to stand out to them and stand apart from competitors.
Many small business owners feel they don’t need SEO because they obtain most of their business through word of mouth referrals. Although word of mouth marketing is an effective way to bring in business and build up your reputation, it’s not a scalable way to grow your business. Search engine optimization, on the other hand, is.
Read on to understand more about why it’s so important, how it works, and how it helps small businesses like yours.
What is SEO?
Many business owners see search engine optimization (SEO) as a mystery, an enigma that only those with inside knowledge can solve. The truth is, SEO is an important part of any marketing strategy, and it doesn’t have to be complicated.
SEO stands for search engine optimization. It’s a combination of efforts put into place to help search engines like Google find and trust your business website, organize the information you’re publishing, and present it to users searching for it.
Even though you are optimizing for search engines, search engines build their ranking algorithms around user behavior, so at the end of the day, you are optimizing for end users as well.
One of the most common ways to find information on the internet is to use a search engine. Users will enter a search term or question (also known as a keyword) into Google. Then, using a complex algorithm, Google will return what it has identified are the most appropriate and useful results.
This is different than browsing a news site or scrolling through social media looking for information. Googlers are actively looking for a specific answer or doing consumer research, which you should keep in mind when creating your website content.
The search engines (i.e. Google) people use to find information are essential because they return prioritized results for users. Google’s “spiders” are constantly crawling the web, recording everything they find in a database (or index). When you perform a search, Google is actually returning results from its index rather than the live internet.
The important thing to remember is that all search engines use specific criteria for ranking results. They look at factors like keyword density and meta tags to understand what your pages are about. Also, they keep track of which pages are linking to your content, and they use that information (along with other factors) to determine what page has the most authority.
In order for your potential customers to find you via a Google search, you need to rank high on Google; particularly, on the first page; ideally, in the top few results. That’s why you need to optimize your content for search engines. Hence the term “search engine optimization.”
SEO can be complex and takes time, but the key takeaway so far is that if you want to rank your business higher on Google, you need to make sure that:
• Search engines can find you
• They can tell what your web pages are about
• They believe your page/site has authority and credibility for the content you’re promoting
At Nielsen’s Consumer 360 Conference, speakers and attendees discussed the attributes, inclinations, and behaviors various consumer groups in the U.S. In a session titled “Marketing that Matters,” three unique consumer groups were identified and analyzed to provide a fresh perspective on the opportunities these segments represent for marketers.
BABY BOOMERSBaby Boomers—Americans born between 1946 and 1964—number 80 million, and have long been the most marketing-friendly consumers in the country’s history. Their sheer number has amplified their impact and transformed every product category they have embraced. Today, boomers are rapidly growing out of the 18-49 cohort -- long thought to be a sweet spot for marketers -- but this generation is simply too big, valuable, and important for marketers to revert to the traditional “cut-off” at age 49.
Instead, they remain important as ever to the success of marketers and brands. Today, the 50+ age group consists of almost 100 million consumers, and by 2030, it will grow another 34 percent.
Today, boomers account for nearly $230 billion in sales for consumer packaged goods (about half of total sales), and in five years, they will control a full 70 percent disposable income in the U.S. They will continue to dominate spending, yet advertising dollars are being funneled elsewhere.
“Whatever the reasons for this divide, it’s a missed opportunity,” said Beth Brady, Nielsen’s leader for marketing effectiveness.
MEDIA MOMS Today’s moms in America direct most of American family spending, but are harder to reach via media and marketing than in decades past.
Moms with children under six watch less TV overall than the general population, but fit in their favorite programs by watching two more hours of time-shifted TV per month than the adult population generally. But mom is clearly not a couch potato; she’s often multitasking while consuming TV content. On any given day, 67 percent of moms use the internet while watching TV simultaneously.
With busy lives, it’s no surprise that moms are early tech adopters, always open to new technology that may make them more efficient. Tablets are quickly becoming one of mom’s favorite media devices. About a quarter of moms with tablets use them while watching TV several times a week.
Smartphones, meanwhile, still play a big role in many aspects of moms’ lives, and they are quickly becoming an important venue for moms and their shopping. More than 20 percent of moms with children are experimenting with mobile shopping.
“These moms are showing a propensity to engage in commerce-related activity on their phones, whether price-checking, searching, or pure financial transactions,” said Jessica Hogue, a senior vice president of client solutions at Nielsen.
POLARIZED CONSUMERS Much attention of late has been paid to increasing income disparity in the United States. Lower income consumers—those who earn less than $30,000 per year—are a growing segment and now represent about 30 percent of the country’s population. While these consumers, not shockingly, spend less overall than average, they collectively represent a big part of the country’s total spend and are expected to grow in the future.
This segment of consumers engages with media across all screens. In fact, they spend more time online than other income groups, averaging more than nine hours a month on Facebook and streaming more online video than other consumers as well. Lower income consumers also watch more TV than other consumers and are particularly accessible via daytime television.
Take a moment and look at the above image. Do you see some terms you may recognize? Some that you have never seen before?
As a Digital Marketing Agency, we are required to not only know what these terms and acronyms are, but we have to know how to utilize them, access them, optimize them, and research what we don't know about them.
I will point out a few of these and help explain them below.
Every day we get calls from companies inquiring about how to best engage the mobile consumer. The biggest things we see on the websites we evaluate is that when browsing on a PC, the main value selling point is generally easily found and stated. But on a mobile device, it takes a user many more valuable seconds and minutes to actually figure out if they are in the right place. This is bad for business. Why? Keep Reading
Simply put, digital marketing is getting your company, brand and products or services into the hands/eyeballs of a person who is on a computer, tablet, phone or other digital device.
Why is it important for business owners to have a good digital marketing system in place? Well, ask your self...When was the last time you went to the yellow pages or newspaper when you needed something?
Times have changed.
So, it is almost the end of 2018- can you believe it? Where has the year gone??
Now its time to look at your results of your digital marketing, and then decide if you need to continue, add, or start over again. We get calls every single week from companies who though they had a great gameplan but for whatever reason the phones did not ring enough.
Are you happy with your sales this year? If you do the same thing next year as you did this year how will you feel next December 1st?
Making the phone ring is one the hardest things that needs to be handled, yet most companies forget that the phone ringing with NEW, fresh names and projects and customers in need is the lifeblood of every business.
If you are a services business that offers fast and 24 hour service and you have trucks and people waiting for the next call, then having new calls every day is critical But how can you get this? Well, you can start with a call to Baytech to discuss what you have been doing and maybe you can learn a new thing or two about how we make phones ring. After messing up for a bunch of years, we have now formulated a proven strategy and can help your business next.
So, if getting leads is a necessary thing in your business and you did not get enough in 2018, then give us a call and lets cha about how you can start getting more calls than ever before!!
How can you market your business online? The internet continues to expand its reach, and with thousands of options available to you where do you start?
To break it down into a fairly small blog post makes things difficult, but we will try our best..Let's go
The 7 Pillars of Digital Marketing Success:
1) Website – MUST BE Responsive or Mobile Enabled
2) Blog – This is where YOU become the Expert
3)Email – Must communicate regularly, Inform and constantly brand
4) Social – The new “Word of Mouth” opportunities are endless
5) SMS/Text – The fastest CTA “Call To Action” available in the marketplace today
6) SEO or “Search Engine Optimization”– A MUST if you want your business to be found in search engines
7) PPC or “Pay-Per-Click” – the only guaranteed way to have YOUR ad seen on Page 1 of Google
1) Do I know how to properly edit my WordPress theme?
Making a few small changes here and there can be an innocent task, but once you start overhauling the CSS code on the backend of your WordPress theme you need to know what you’re doing.
You can ruin a website fast if you don’t know what you’re doing which will then lead to a dozen or so headaches and no website to show for it.
If you can’t properly edit your WordPress theme, you’ll definitely want to outsource this task to a professional.
2) Do I have time to customize my WordPress theme?
Let’s say that you do have a little knowledge customizing WordPress themes.
Is it a good use of your time to do it yourself, or would you rather spend that time elsewhere?
If you have to watch hours of YouTube videos just to figure out how to change a font, it’s probably not worth your effort to customize your WordPress theme on your own.
Think of what you could do with all of the time you’d spend researching how to properly modify your theme. You could spend the hours doing something that earns money for your business. A much better use of time if you ask me!
If you’re low on time, we’d recommend hiring a professional.
3) Am I confident I will do a good job modifying my WordPress theme?
There are professional developers out there for a reason. They are trained professionals that know what they’re doing and can be confident that they did a good job.
Can you say the same for yourself if you try and modify on your own? Will you be able to make all of the customizations you want?
Will you be able to use quality CSS?
Bad code can lead to security breaches on your site that can quickly turn into a nightmare and we don’t want that, do we?! If you aren’t confident that you’ll do the best job, it’s time to hire a professional.
4) Will the modifications uplevel my business?
If your business requires very specific, customized modifications that only someone with professional experience could handle, it’s time to hire someone else.
Think about it: if customizing your theme will uplevel your business, helping you earn more revenue, get more clients, attract more of your target market, it’s a no brainer to hire out.
Being a business owner is all about modifying and refining your processes, checking in on what works and what doesn’t work for your business. If customizing your site will take your business to the next level, don’t you want to feel confident that your site is customized properly and efficiently?
5) Will I need help for future updates?
The thing with customizing your WordPress theme is, it’s hardly ever a one and done project. Often, you’ll need to go back in to tweak and fix things. You’ll also need to double check if everything works properly once WordPress has a software update.
Having someone else in your back pocket that can help you with these tasks will ease your mind in the long run and is well worth the investment.
We know many of our readers and customers want to be able to customize their Wordpress theme and we hope these items give some consideration when deciding which is best for you!!
Trying to build your own website? Using an overseas company that just does not understand what YOUR business does and how it operates? Baytech Companies can and will work in a non-stop, passionate manner to make your website shine!
We will help you build and deliver the website that fits your needs, that tells YOUR story and provide you valuable resources & tools to help you. Your site will be engaging and will help you to build a large list of past and present customers whom you can easily re-connect with.
Not many website designers understand what we are speaking about, let alone know how implement these important engagement strategies. Many of our current customers run very successful companies because they properly engage their prospects and turn them into happy customers every single day using our designs and systems.
Now the only question is...are you next?
We're ready to get passionate about your business today, so give us a call today!
PS. The businesses that pay attention to the mobile consumer now are the ones that will profit the most in the next couple of years. We will have your business completely mobile enabled and show you how to engage the mobile consumer like never before. We have done a lot of great, fun, interactive sites and messaging for our clients, and we are excited to hear from you, our next success story.
Baytech Companies, LLC is a digital marketing agency and has been designing great looking, mobile friendly and profitable websites for over a decade. We also help our clients by developing new leads and business each and every day.
We know HOW to make your business more money using effective digital marketing solutions.
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