Stop the SEO Mistakes that Kill Your Online Presence
Bad SEO habits can sink your business. Are you guilty of any of these worst practices?
Every once in a while, it's a good idea to step back and take a fresh, sober look at your habits. After all, the world around you is ever-changing, so why should your habits remain the same? This applies to pretty much everything: life, health, eating, relaxation, relationships, communication ... and work. For digital marketers and SEO specialists, this holds especially true.
Seven years have passed since Google rolled out its Panda update, and it has consistently sought to improve the search experience by introducing more algorithm changes. Sticking to the same SEO routines when the nature of search is changing makes no sense. If you have noticed a drop in your rankings lately, it may be time to re-evaluate your SEO habits. Are you guilty of the following five bad habits?
How many times have you visited your Google Search Console? Do you even know what it is? If you own a website, and want traffic, any traffic, then you need to know about this and make some adjustments right away.
First, log in using your main gmail account you use for your Google Places information. We recommend having 1 gmail account for you Google Search Console, Google Places, Google Analytics and Google Adwords accounts. The reason is these four tie everything you are doing online together.
Slow websites or crappy apps, are being abandoned or intentionally avoided
Why it matters: Consumption habits are being shaped by web platforms with expert engineering that are designed to maintain consumer attention and eyeballs. Less sophisticated consumer experiences, like slow websites or crappy apps, are being abandoned or intentionally avoided by consumers.
They Said What? Tips to Reach People with Controversial Content.
Posted on 1.16.2018
Ideas and thoughts that aren’t mainstream are often considered controversial. It takes courage to publish content that challenges the status quo, or the currently accepted ideas in a given field.
Building a successful website when your content is controversial requires diligence and intentional planning; you don’t want to alienate regular people or make it easy for skeptics to discredit your information. Do this right, however, and you’ll generate a steady stream of visitors and even some backlinks.
You know your content is valuable and will make a unique contribution to the world, so here are three practical tips for reaching people with controversial content:
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Studies have shown that over half of all shoppers are turning to the internet to research products or services before buying.
Over 80 percent of shoppers trust the recommendations of a friend over those of an expert or the claims of a company itself. Social media has become the most common place for people to get those recommendations as well as learn about other people's interests and opinions. As a result, it's important for businesses to create and maintain an active online presence.
Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success. According to SEC filing, for the first time, Facebook’s U.S. ad revenue will be larger than the biggest traditional media companies trailing only behind Google.
Updated July 6, 2017
Worldwide, there are over 1.94 billion monthly active Facebook users for March 2017 (Facebook MAUs) which is an 18 percent increase year over year. (Source: Facebook 5/3/17)
1) Please introduce yourself and where you work.
My name is Jim Beck, Founder and Managing Partner at Baytech Companies, LLC.
2) How do you think SEO has changed over the last 10 years?
From a vendor side, SEO has changed in last decade in that there are now more of everything, so providing a solution that allows a single vendor solution as we have, to handle multiple services, is now a sound move. Before, it seemed like everyone was doing 1 or 2 things, and now as we have seen, you MUST have more tools available in order to make the search engines happy with your site and to rank it.
We have created a method that allows for the business owner to become the expert through strong messaging and branding. However, if you do not feed the engines with unique, quality and congruent information, you will not achieve the results you are looking for. That is WAY different than buying linkbacks and positioning meta tags throughout the web pages. These are still important, but content has now overtaken in terms of ranking importance.
From the business owner side, there are a lot of moving parts and not paying enough attention to SEO can be detrimental to your growth. SEO really is all about WHO is finding your website and WHY - organically. The rest are technical details, so knowing at least the basics will allow you to either begin to learn on your own, or learn how to hire a good company who will do what they say, help your website be found on relevant terms, and become an asset to your organization.
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E-mail is still a significantly more effective way to acquire customers than social media.
E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. That’s because 91 percent of all US consumers still use e-mail daily,1 and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.
Visit Baytech Companies or call us @ 888-374-0555.
Baytech Companies is a digital marketing agency and has been designing great looking mobile friendly and profitable websites and developing new leads and business for our clients for over a decade.
We know HOW to make your business money using effective digital marketing solutions.
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