At Nielsen’s Consumer 360 Conference, speakers and attendees discussed the attributes, inclinations, and behaviors various consumer groups in the U.S. In a session titled “Marketing that Matters,” three unique consumer groups were identified and analyzed to provide a fresh perspective on the opportunities these segments represent for marketers.
BABY BOOMERSBaby Boomers—Americans born between 1946 and 1964—number 80 million, and have long been the most marketing-friendly consumers in the country’s history. Their sheer number has amplified their impact and transformed every product category they have embraced. Today, boomers are rapidly growing out of the 18-49 cohort -- long thought to be a sweet spot for marketers -- but this generation is simply too big, valuable, and important for marketers to revert to the traditional “cut-off” at age 49.
Instead, they remain important as ever to the success of marketers and brands. Today, the 50+ age group consists of almost 100 million consumers, and by 2030, it will grow another 34 percent.
Today, boomers account for nearly $230 billion in sales for consumer packaged goods (about half of total sales), and in five years, they will control a full 70 percent disposable income in the U.S. They will continue to dominate spending, yet advertising dollars are being funneled elsewhere.
“Whatever the reasons for this divide, it’s a missed opportunity,” said Beth Brady, Nielsen’s leader for marketing effectiveness.
MEDIA MOMS Today’s moms in America direct most of American family spending, but are harder to reach via media and marketing than in decades past.
Moms with children under six watch less TV overall than the general population, but fit in their favorite programs by watching two more hours of time-shifted TV per month than the adult population generally. But mom is clearly not a couch potato; she’s often multitasking while consuming TV content. On any given day, 67 percent of moms use the internet while watching TV simultaneously.
With busy lives, it’s no surprise that moms are early tech adopters, always open to new technology that may make them more efficient. Tablets are quickly becoming one of mom’s favorite media devices. About a quarter of moms with tablets use them while watching TV several times a week.
Smartphones, meanwhile, still play a big role in many aspects of moms’ lives, and they are quickly becoming an important venue for moms and their shopping. More than 20 percent of moms with children are experimenting with mobile shopping.
“These moms are showing a propensity to engage in commerce-related activity on their phones, whether price-checking, searching, or pure financial transactions,” said Jessica Hogue, a senior vice president of client solutions at Nielsen.
POLARIZED CONSUMERS Much attention of late has been paid to increasing income disparity in the United States. Lower income consumers—those who earn less than $30,000 per year—are a growing segment and now represent about 30 percent of the country’s population. While these consumers, not shockingly, spend less overall than average, they collectively represent a big part of the country’s total spend and are expected to grow in the future.
This segment of consumers engages with media across all screens. In fact, they spend more time online than other income groups, averaging more than nine hours a month on Facebook and streaming more online video than other consumers as well. Lower income consumers also watch more TV than other consumers and are particularly accessible via daytime television.
Take a moment and look at the above image. Do you see some terms you may recognize? Some that you have never seen before?
As a Digital Marketing Agency, we are required to not only know what these terms and acronyms are, but we have to know how to utilize them, access them, optimize them, and research what we don't know about them.
I will point out a few of these and help explain them below.
Every day we get calls from companies inquiring about how to best engage the mobile consumer. The biggest things we see on the websites we evaluate is that when browsing on a PC, the main value selling point is generally easily found and stated. But on a mobile device, it takes a user many more valuable seconds and minutes to actually figure out if they are in the right place. This is bad for business. Why? Keep Reading
Simply put, digital marketing is getting your company, brand and products or services into the hands/eyeballs of a person who is on a computer, tablet, phone or other digital device.
Why is it important for business owners to have a good digital marketing system in place? Well, ask your self...When was the last time you went to the yellow pages or newspaper when you needed something?
Times have changed.
So, it is almost the end of 2018- can you believe it? Where has the year gone??
Now its time to look at your results of your digital marketing, and then decide if you need to continue, add, or start over again. We get calls every single week from companies who though they had a great gameplan but for whatever reason the phones did not ring enough.
Are you happy with your sales this year? If you do the same thing next year as you did this year how will you feel next December 1st?
Making the phone ring is one the hardest things that needs to be handled, yet most companies forget that the phone ringing with NEW, fresh names and projects and customers in need is the lifeblood of every business.
If you are a services business that offers fast and 24 hour service and you have trucks and people waiting for the next call, then having new calls every day is critical But how can you get this? Well, you can start with a call to Baytech to discuss what you have been doing and maybe you can learn a new thing or two about how we make phones ring. After messing up for a bunch of years, we have now formulated a proven strategy and can help your business next.
So, if getting leads is a necessary thing in your business and you did not get enough in 2018, then give us a call and lets cha about how you can start getting more calls than ever before!!
How can you market your business online? The internet continues to expand its reach, and with thousands of options available to you where do you start?
To break it down into a fairly small blog post makes things difficult, but we will try our best..Let's go
The 7 Pillars of Digital Marketing Success:
1) Website – MUST BE Responsive or Mobile Enabled
2) Blog – This is where YOU become the Expert
3)Email – Must communicate regularly, Inform and constantly brand
4) Social – The new “Word of Mouth” opportunities are endless
5) SMS/Text – The fastest CTA “Call To Action” available in the marketplace today
6) SEO or “Search Engine Optimization”– A MUST if you want your business to be found in search engines
7) PPC or “Pay-Per-Click” – the only guaranteed way to have YOUR ad seen on Page 1 of Google
1) Do I know how to properly edit my WordPress theme?
Making a few small changes here and there can be an innocent task, but once you start overhauling the CSS code on the backend of your WordPress theme you need to know what you’re doing.
You can ruin a website fast if you don’t know what you’re doing which will then lead to a dozen or so headaches and no website to show for it.
If you can’t properly edit your WordPress theme, you’ll definitely want to outsource this task to a professional.
2) Do I have time to customize my WordPress theme?
Let’s say that you do have a little knowledge customizing WordPress themes.
Is it a good use of your time to do it yourself, or would you rather spend that time elsewhere?
If you have to watch hours of YouTube videos just to figure out how to change a font, it’s probably not worth your effort to customize your WordPress theme on your own.
Think of what you could do with all of the time you’d spend researching how to properly modify your theme. You could spend the hours doing something that earns money for your business. A much better use of time if you ask me!
If you’re low on time, we’d recommend hiring a professional.
3) Am I confident I will do a good job modifying my WordPress theme?
There are professional developers out there for a reason. They are trained professionals that know what they’re doing and can be confident that they did a good job.
Can you say the same for yourself if you try and modify on your own? Will you be able to make all of the customizations you want?
Will you be able to use quality CSS?
Bad code can lead to security breaches on your site that can quickly turn into a nightmare and we don’t want that, do we?! If you aren’t confident that you’ll do the best job, it’s time to hire a professional.
4) Will the modifications uplevel my business?
If your business requires very specific, customized modifications that only someone with professional experience could handle, it’s time to hire someone else.
Think about it: if customizing your theme will uplevel your business, helping you earn more revenue, get more clients, attract more of your target market, it’s a no brainer to hire out.
Being a business owner is all about modifying and refining your processes, checking in on what works and what doesn’t work for your business. If customizing your site will take your business to the next level, don’t you want to feel confident that your site is customized properly and efficiently?
5) Will I need help for future updates?
The thing with customizing your WordPress theme is, it’s hardly ever a one and done project. Often, you’ll need to go back in to tweak and fix things. You’ll also need to double check if everything works properly once WordPress has a software update.
Having someone else in your back pocket that can help you with these tasks will ease your mind in the long run and is well worth the investment.
We know many of our readers and customers want to be able to customize their Wordpress theme and we hope these items give some consideration when deciding which is best for you!!
Trying to build your own website? Using an overseas company that just does not understand what YOUR business does and how it operates? Baytech Companies can and will work in a non-stop, passionate manner to make your website shine!
We will help you build and deliver the website that fits your needs, that tells YOUR story and provide you valuable resources & tools to help you. Your site will be engaging and will help you to build a large list of past and present customers whom you can easily re-connect with.
Not many website designers understand what we are speaking about, let alone know how implement these important engagement strategies. Many of our current customers run very successful companies because they properly engage their prospects and turn them into happy customers every single day using our designs and systems.
Now the only question is...are you next?
We're ready to get passionate about your business today, so give us a call today!
PS. The businesses that pay attention to the mobile consumer now are the ones that will profit the most in the next couple of years. We will have your business completely mobile enabled and show you how to engage the mobile consumer like never before. We have done a lot of great, fun, interactive sites and messaging for our clients, and we are excited to hear from you, our next success story.
Are you confused by GDPR, and how it will impact your WordPress site? GDPR, short for General Data Protection Regulation, is an European Union law that you have likely heard about. We have received dozens of emails from users asking us to explain GDPR in plain English and share tips on how to make your WordPress site GDPR compliant. In this article, we will explain everything you need to know about GDPR and WordPress (without the complex legal stuff).
Disclaimer: We are not lawyers. Nothing on this website should be considered legal advice.
To help you easily navigate through our ultimate guide to WordPress and GDPR Compliance, we have created a table of content below:
Table of Content
Look for a website designer today and you would think that everybody and their brother is in this business. Yes, it seems like there are so many website designers out there - so who should you choose?
Well, you should start with using a website designer who has experience and can show you past work. What also helps, is to see how the website currently ranks on Google local search. These two factors can tell you a lot about the website designer you are looking to hire.
Baytech Companies is a digital marketing agency and has been designing great looking mobile friendly and profitable websites and developing new leads and business for our clients for over a decade.
We know HOW to make your business money using effective digital marketing solutions.
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