How can you market your business online? The internet continues to expand its reach, and with thousands of options available to you where do you start?
To break it down into a fairly small blog post makes things difficult, but we will try our best..Let's go
The 7 Pillars of Digital Marketing Success:
1) Website – MUST BE Responsive or Mobile Enabled
2) Blog – This is where YOU become the Expert
3)Email – Must communicate regularly, Inform and constantly brand
4) Social – The new “Word of Mouth” opportunities are endless
5) SMS/Text – The fastest CTA “Call To Action” available in the marketplace today
6) SEO or “Search Engine Optimization”– A MUST if you want your business to be found in search engines
7) PPC or “Pay-Per-Click” – the only guaranteed way to have YOUR ad seen on Page 1 of Google
1) Do I know how to properly edit my WordPress theme?
Making a few small changes here and there can be an innocent task, but once you start overhauling the CSS code on the backend of your WordPress theme you need to know what you’re doing.
You can ruin a website fast if you don’t know what you’re doing which will then lead to a dozen or so headaches and no website to show for it.
If you can’t properly edit your WordPress theme, you’ll definitely want to outsource this task to a professional.
2) Do I have time to customize my WordPress theme?
Let’s say that you do have a little knowledge customizing WordPress themes.
Is it a good use of your time to do it yourself, or would you rather spend that time elsewhere?
If you have to watch hours of YouTube videos just to figure out how to change a font, it’s probably not worth your effort to customize your WordPress theme on your own.
Think of what you could do with all of the time you’d spend researching how to properly modify your theme. You could spend the hours doing something that earns money for your business. A much better use of time if you ask me!
If you’re low on time, we’d recommend hiring a professional.
3) Am I confident I will do a good job modifying my WordPress theme?
There are professional developers out there for a reason. They are trained professionals that know what they’re doing and can be confident that they did a good job.
Can you say the same for yourself if you try and modify on your own? Will you be able to make all of the customizations you want?
Will you be able to use quality CSS?
Bad code can lead to security breaches on your site that can quickly turn into a nightmare and we don’t want that, do we?! If you aren’t confident that you’ll do the best job, it’s time to hire a professional.
4) Will the modifications uplevel my business?
If your business requires very specific, customized modifications that only someone with professional experience could handle, it’s time to hire someone else.
Think about it: if customizing your theme will uplevel your business, helping you earn more revenue, get more clients, attract more of your target market, it’s a no brainer to hire out.
Being a business owner is all about modifying and refining your processes, checking in on what works and what doesn’t work for your business. If customizing your site will take your business to the next level, don’t you want to feel confident that your site is customized properly and efficiently?
5) Will I need help for future updates?
The thing with customizing your WordPress theme is, it’s hardly ever a one and done project. Often, you’ll need to go back in to tweak and fix things. You’ll also need to double check if everything works properly once WordPress has a software update.
Having someone else in your back pocket that can help you with these tasks will ease your mind in the long run and is well worth the investment.
We know many of our readers and customers want to be able to customize their Wordpress theme and we hope these items give some consideration when deciding which is best for you!!
Trying to build your own website? Using an overseas company that just does not understand what YOUR business does and how it operates? Baytech Companies can and will work in a non-stop, passionate manner to make your website shine!
We will help you build and deliver the website that fits your needs, that tells YOUR story and provide you valuable resources & tools to help you. Your site will be engaging and will help you to build a large list of past and present customers whom you can easily re-connect with.
Not many website designers understand what we are speaking about, let alone know how implement these important engagement strategies. Many of our current customers run very successful companies because they properly engage their prospects and turn them into happy customers every single day using our designs and systems.
Now the only question is...are you next?
We're ready to get passionate about your business today, so give us a call today!
PS. The businesses that pay attention to the mobile consumer now are the ones that will profit the most in the next couple of years. We will have your business completely mobile enabled and show you how to engage the mobile consumer like never before. We have done a lot of great, fun, interactive sites and messaging for our clients, and we are excited to hear from you, our next success story.
Are you confused by GDPR, and how it will impact your WordPress site? GDPR, short for General Data Protection Regulation, is an European Union law that you have likely heard about. We have received dozens of emails from users asking us to explain GDPR in plain English and share tips on how to make your WordPress site GDPR compliant. In this article, we will explain everything you need to know about GDPR and WordPress (without the complex legal stuff).
Disclaimer: We are not lawyers. Nothing on this website should be considered legal advice.
To help you easily navigate through our ultimate guide to WordPress and GDPR Compliance, we have created a table of content below:
Table of Content
Look for a website designer today and you would think that everybody and their brother is in this business. Yes, it seems like there are so many website designers out there - so who should you choose?
Well, you should start with using a website designer who has experience and can show you past work. What also helps, is to see how the website currently ranks on Google local search. These two factors can tell you a lot about the website designer you are looking to hire.
In a day and age where functionality could make or break your website, it's crucial that your site becomes #mobilefriendly. It is now commonplace to access websites from multiple devices with multiple screen sizes, so it is important to consider if your website is mobile friendly.
If your website is not mobile-friendly, you can either rebuild it in a responsive layout or you can build a dedicated mobile site. Regardless of the route you take to get your site to work on mobile devices, it's a step you need to take in order to increase your website's success.
Stop the SEO Mistakes that Kill Your Online Presence
Bad SEO habits can sink your business. Are you guilty of any of these worst practices?
Every once in a while, it's a good idea to step back and take a fresh, sober look at your habits. After all, the world around you is ever-changing, so why should your habits remain the same? This applies to pretty much everything: life, health, eating, relaxation, relationships, communication ... and work. For digital marketers and SEO specialists, this holds especially true.
Seven years have passed since Google rolled out its Panda update, and it has consistently sought to improve the search experience by introducing more algorithm changes. Sticking to the same SEO routines when the nature of search is changing makes no sense. If you have noticed a drop in your rankings lately, it may be time to re-evaluate your SEO habits. Are you guilty of the following five bad habits?
How many times have you visited your Google Search Console? Do you even know what it is? If you own a website, and want traffic, any traffic, then you need to know about this and make some adjustments right away.
First, log in using your main gmail account you use for your Google Places information. We recommend having 1 gmail account for you Google Search Console, Google Places, Google Analytics and Google Adwords accounts. The reason is these four tie everything you are doing online together.
Slow websites or crappy apps, are being abandoned or intentionally avoided
Why it matters: Consumption habits are being shaped by web platforms with expert engineering that are designed to maintain consumer attention and eyeballs. Less sophisticated consumer experiences, like slow websites or crappy apps, are being abandoned or intentionally avoided by consumers.
They Said What? Tips to Reach People with Controversial Content.
Posted on 1.16.2018
Ideas and thoughts that aren’t mainstream are often considered controversial. It takes courage to publish content that challenges the status quo, or the currently accepted ideas in a given field.
Building a successful website when your content is controversial requires diligence and intentional planning; you don’t want to alienate regular people or make it easy for skeptics to discredit your information. Do this right, however, and you’ll generate a steady stream of visitors and even some backlinks.
You know your content is valuable and will make a unique contribution to the world, so here are three practical tips for reaching people with controversial content:
Baytech Companies is a digital marketing agency and has been designing great looking mobile friendly and profitable websites and developing new leads and business for our clients for over a decade.
We know HOW to make your business money using effective digital marketing solutions.
Chrome Users can add
"RSS Subscription Extension (by Google)"