Failure to understand customers or plan properly is
just the beginning.
Digital marketing should always be supported by more traditional marketing strategies. People still drive by billboards and act on the information they see. The difference now is that print advertising includes digital marketing information.
Social cues are ever-present in the bottom corner of magazine ads and on subway signs. Some print campaigns are even entirely digital in focus, featuring a hashtagged word or a Twitter handle. Mixing traditional and modern marketing strategies makes for a multi-level campaign that has the potential to not only reach consumers, but connect with them on a deeper level.
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