Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success. According to SEC filing, for the first time, Facebook’s U.S. ad revenue will be larger than the biggest traditional media companies trailing only behind Google.
Updated July 6, 2017
Worldwide, there are over 1.94 billion monthly active Facebook users for March 2017 (Facebook MAUs) which is an 18 percent increase year over year. (Source: Facebook 5/3/17)
What this means for you:
In case you had any lingering doubts, statistically, Facebook is too big to ignore.
Thought to take with you: At 1.94 billion, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)—combined (Source: CNBC). Please note that this is no longer true. Instagram now has over 600 million users according to Instagram’s report December 21, 2016. Facebook continues to reign in popularity over other social media channels, but the competition is mounting.
To find out more about how Baytech an help you harness the power of Facebook to increase your business results, please contact us.
To learn more about Facebook statistics you’ll love the information from Facebook themselves (https://investor.fb.com/investor-events/event-details/2017/Facebook-Q1-2017-Earnings/default.aspx).